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Marketing

Hong Kong welcomes Asia’s first Ultimate Tennis Showdown powered by Chubb Life

Hong Kong – Chubb Life Hong Kong, the title sponsor of the inaugural Ultimate Tennis Showdown (UTS) in Asia, is set to bring world-class tennis

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September 23, 2025
Marketing

Danny Lim joins TEAM LEWIS Singapore as director to drive tech-led growth

Singapore – TEAM LEWIS has appointed seasoned communications expert Danny Lim as director in its Singapore office, marking a strategic move to further strengthen the

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September 23, 2025
Marketing

Cyber Security Agency of Singapore joins forces with Ogilvy SG on nationwide campaign for better cyber hygiene

Singapore – Ogilvy Singapore has joined forces once again with the Cyber Security Agency of Singapore (CSA) to launch a nationwide push for better cyber

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September 23, 2025
Marketing

Duolingo brings viral mascot spectacle to Bangkok with first-ever language pavilion at ICONSIAM

Bangkok, Thailand – Duolingo has launched its first immersive pop-up in Thailand with the Duolingo Language Learning Pavilion at River Park, ICONSIAM.  Open from September

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September 22, 2025
Marketing

AirAsia Media launches 360° campaign, spotlights Malaysia’s ASEAN 2025 chairmanship

Kuala Lumpur, Malaysia – AirAsia Media, the travel media arm of Capital A, has taken off with a full-funnel 360° immersive campaign to support Malaysia’s

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September 22, 2025
Marketing

Grab debuts first-ever autonomous ride in SG following partnership with WeRide

Singapore – Grab, in partnership with global autonomous vehicle (AV) company WeRide, has announced the launch of Ai.R, an autonomous passenger service set to begin

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September 22, 2025
Marketing

Frustrating digital experiences drive nearly half of online shoppers to abandon purchases: report

Singapore – Nearly half of global online shoppers frequently abandon their purchases due to poor digital experiences, according to new global research from VML.  The

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September 22, 2025
Marketing

Reliability beats bargains as Vietnamese shoppers redefine e-commerce boom: report

Ho Chi Minh, Vietnam – Vietnamese consumers are rewriting the rules of online shopping with more prioritisation in customer service, according to report More than

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September 19, 2025
Marketing

Hoffman Agency introduces GEDI to decode brand presence in AI-generated search  

Singapore – The Hoffman Agency has introduced ‘Generative Engine Discovery Insights’ (GEDI), a proprietary capability designed to decode how brands appear in generative AI answers.

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September 19, 2025
Marketing

Duolingo’s Owl takes on Japan’s beloved character mascots in live Sumo showdown 

Tokyo, Japan – Duolingo Japan staged an unusual marketing spectacle by pitting its green owl mascot, Duo, against some of Japan’s most recognizable characters in

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September 18, 2025
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