Singapore – McDonald’s Singapore has turned to a familiar purple face—and a globally viral drink—to inject fresh momentum into its menu. At the centre is
In a landscape where marketing technology is no longer a “nice-to-have” but the backbone of modern campaigns, MARKETECH APAC is once again putting the spotlight
Kuala Lumpur, Malaysia – In a market where Ramadan campaigns often lean heavily on sentiment, MILO Malaysia is betting on something more grounded: early mornings,
Ho Chi Minh, Vietnam – Hakuhodo International Vietnam has reshuffled its senior leadership, appointing a new ASEAN Regional Chief Operating Officer and naming a successor
Singapore – Dentsu has been appointed global agency of record for Tapestry, Inc. outside the United States, covering markets across APAC and EMEAI. The mandate
Manila, Philippines – IHG Hotels & Resorts is bringing back one of its most recognisable luxury brands to the Philippines, signing a new InterContinental Manila
Sydney, Australia – Amazon Ads and Spotify have teamed up to deepen their foothold in Australia’s fast-growing programmatic advertising market, linking retail data with streaming
Singapore — Marketing in the age of AI is not just about keeping up anymore—it is about actually being the one to set the pace.
Singapore – Changi Airport is hosting the first and largest Singapore showcase of South Korean character Bellygom, transforming Terminal 3 into a festive experience for
Singapore – Singapore Management University (SMU) has launched a new brand campaign titled Bold Ideas, Big Impact, designed to communicate the ambitions of its SMU2030
