Marketing
What’s NEXT: How mobile is redefining shopping experiences
We’re at a great period of mass consumption where fulfilling purchases is now literally done at one’s fingertips.
December 14, 2021
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MARKETECH APAC
Marketing
Ogilvy China tapped to handle brand strategy of Mengtai Group’s whiskey distillery
Ogilvy Consulting will help Mengtai Whiskey Distillery to plan and launch a new Chinese whiskey brand.
December 10, 2021
Technology
What’s NEXT: What the future looks for marketers beyond the cookie
It’s intimidating and uncertain, and we need all the gear we can have to navigate a cookie-less digital environment. Become a little more prepared with this latest read from our What’s NEXT series.
December 10, 2021
Platforms
Grab extends gifting capabilities cross-border
Amid unstable travel restrictions, Grab decides to extend GrabGifts to now allow users to send vouchers and gifts to loved ones outside home country.
December 9, 2021
Marketing
Unlocking the power of video for unforgettable shopping moments
With the remote setup of consumers, video proves to be the easiest way to rouse interest and engagement. But do brands know how to unlock its full power?
December 9, 2021
Main Feature
What’s NEXT: Why marketers need DXP more than ever in 2022
The present time has pressed for the crucial importance of digitization, but where do you actually start? The latest on our What’s NEXT series – we talk about why marketers should consider adopting a DXP, moreover, a composable DXP.
December 9, 2021
Platforms
How to get vax cert, make face mask: Here are Aussies’ top Google searches for 2021
With the year 2021 in review, Aussies’ top Google searches were a mix of both expected and surprising trends.
December 8, 2021
Marketing
Integrated marketing firm Archibald Williams launches new targeted video department
The NSW-based marketing firm said the new offering is in response to the increased use of video for customer communications.
December 8, 2021
Main Feature
What’s NEXT: Guide to help you master the art of content marketing in 2022
With the changes the pandemic brought to the consumer, the type of content the consumer now craves has undoubtedly evolved. Learn how you can deliver a successful content marketing moving forward.
December 7, 2021
Marketing
How much do Singaporean parents need to cover basic baby items?
The study also measured the estimated budget against minimum wage to measure how capable parents in Singapore and Malaysia can provide baby care.
December 3, 2021