Marketing
Siddarth Malhotra elevated as new CEO of Isobar Vietnam
This is in addition to his current role as managing director of dentsu mcgarrybowen in Vietnam.
February 17, 2022
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MARKETECH APAC
Main Feature
Explore the state of customer engagement in 2022
The bar for consumer engagement has been significantly raised over an amplified digital activity. Let this report be your guide as you strategize to be up to par.
February 16, 2022
Main Feature
What’s NEXT: The future of CTV measurement and transparency
Connected TV (CTV) and over-the-top (OTT) has overtaken the linear TV experience, moving past video-on-demand (VOD) to everyday programming, movies, live streams, and so much more.
February 16, 2022
Main Feature
What’s NEXT: The state of dine-in, food aggregators moving forward in 2022
Food aggregators are no longer an afterthought among consumers. Here are five trends to consider amid the shift of focus to this F&B business model.
February 16, 2022
Main Feature
What’s NEXT: How the ride-hailing industry shifted gears to meet market demand
Ride-hailing was on a booming status even pre-pandemic, and come the health crisis, its value even surged, with a window to bring new offerings opening up in the market.
February 15, 2022
Main Feature
What’s NEXT: Welcome the age of reimagination
Virtual events are here to stay and event tech and marketers must work hand in hand to reimagine events in 2022.
February 15, 2022
Main Feature
What’s NEXT: 2022 will see the evolution of corporate purpose
Consumers are becoming more conscious about their impact to society and they want brands that are aligned to their values.
February 15, 2022
Marketing
FCB Interface names ex-MullenLowe Lintas Aditi Patwardhan as chief strategy officer
The agency said the new appointment is part of its reorganisation towards becoming “future-ready.”
February 14, 2022
Main Feature
What’s NEXT: How BNPL can be a merchant enabler for retailers in Asia
Due to the financial inclusion it creates, BNPL services are taking digital consumers by storm. Here are the ways it’s able to be a powerful merchant enabler for retailers.
February 11, 2022
Main Feature
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
In a conversation with MARKETECH APAC Founder Joven Barceñas, Nizami Shahid shares what makes him stay in MarTech space even after almost two decades in the industry.
February 10, 2022