Marketing
Youth-focused news site Mothership inks tie-up with recommendation platform Outbrain
The partnership will see Outbrain’s AI-driven customisation featured on the digital publisher’s website.
May 23, 2023
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MARKETECH APAC
Marketing
Peroni’s latest campaign in Hong Kong transforms cinema house into ‘House of PERONI’
Peroni has renamed the cinema house as ‘House of PERONI’ and rebranded the 183 seat covers with special design.
May 22, 2023
Marketing
AQUA’S programmatic DOOH campaign steals the show at Citayam Fashion Week with real-time data
In this case study, we learn how Indonesian water brand AQUA was able to capture the attention of its target consumer through strategic and insight-driven DOOH advertising.
May 22, 2023
Marketing
SEA team of McCann Worldgroup unveils new senior appointments
The network has recently been restructured in Southeast Asia to better service new business wins and support the creation of key client hubs in the region.
May 18, 2023
Marketing
Ex-Google Tara McKenty joins BMF as chief innovation officer and co-ECD
McKenty has spent the past 16 years working in the creative industry across the APAC region, most recently as the Creative Head at Google for nine years.
May 18, 2023
Marketing
SG-based boutique PR agency launches online academy for startups and SMEs
Grow Public Relations has launched Reputation Mastery (RM), an online PR academy tailored specifically for startups and SMEs.
May 17, 2023
Marketing
Havas Media Melbourne tapped as media agency of Riviana Foods
Havas Media will manage the media planning and implementation for the company’s Always Fresh and Toscano brands.
May 17, 2023
Main Feature
The current state of on-ground activations in Vietnam: Moving away from the remnants of socially-constrained brand interactions
How have on-ground activations evolved from pre-pandemic to now? Three creative leaders from Vietnam sit down with us to share their insights.
May 16, 2023
Technology
Report reveals customer reviews critical when choosing marketing software
According to a recent study by content management system (CMS) Storyblok, 75% regretted buying software without reading enough customer reviews first.
May 16, 2023
Technology
SnapLogic appoints former Salesforce president Tony Owens to board of directors
Owens was the former president at Salesforce and senior executive at Oracle and has over 20 years of experience building and managing global sales operations.
May 12, 2023