Created by BBH Singapore and LePub APAC, their task was to evolve the already successful ‘Brewed For Your Fire’ campaign in a way that ensures Tiger Crystal continues to stand out in the category.
Instead of showcasing property amenities and lifestyle moments, ‘Find Your Shangri-La’ employs whimsical metaphors, fantastical characters, and magical storytelling.
Through the partnership, Telkomsel will make audience segments based on mobile customer insights, available to advertisers programmatically through Connect, PubMatic’s audience solution.
The solution includes fully customized buy-side and supply-side tools that bring advanced OOH inventory and campaign management tools to Latin American markets.
To celebrate its role in ‘humanity’, the latest campaign ‘Good then. Great now’ has taken inspiration from ‘soup art’ to remind everyone that the reasons people reached for soup were the same then, as they are now.
Wong will be covering all markets for the firm, namely, Singapore, Indonesia, Thailand, the Philippines, and Vietnam.
This open-source document encompasses fresh ideas, thought leadership and crucial discussions centred around OOH audience measurement.
The global community pioneer is now looking at Japan, the third biggest market for research services within APAC.
In this role, Seewal will work closely with Redhill’s management team to oversee and enhance the agency’s business and operational functions.
Painter’s appointment to the Board marks the first Australian PR industry leader to join the US-based global Foundation.
