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Marketing

Tinder’s ‘It Starts With a Swipe’ campaign brings modern romance to life with real couple messages

The campaign reimagines the romance and serendipity of vintage romantic films from the perspective of contemporary dating in a number of new video spots. Because meet-cutes on Tinder occur frequently, the campaign features singles meeting in classic rom-com circumstances. The conversation is based on the actual initial messages of couples who met on the app. 

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July 10, 2024
S.E.A. Aquarium announces collaboration with Genshin Impact
Marketing

S.E.A. Aquarium announces collaboration with Genshin Impact

The experience will feature a beloved and newly-launched Genshin Impact character, Sigewinne, who hails from the underwater in-game area of the Fontaine region in Teyvat. 

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July 10, 2024
Marketing

UM Australia announces promotion of Michael Mellington as head of media planning 

The UM national media planning team will be headed by Mellington. He will manage the national planning team and attend to the media planning requirements of UM’s national clientele, focusing on clients located in Melbourne.

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July 10, 2024
Marketing

Globe joins Publicis Groupe’s ‘Working With Cancer’ initiative to combat cancer stigma and support employees

The initiative urges corporate executives to take the lead in eradicating the stigma and uneasiness that cancer patients experience at work and in fostering a supportive environment for those who most need it. This is in line with Globe’s mission to give its workers all-encompassing support and care so they always feel safe and appreciated.

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July 9, 2024
CCCS grants conditional approval for proposed Singapore Airlines, Garuda Indonesia commercial cooperation
Marketing

CCCS grants conditional approval for proposed Singapore Airlines, Garuda Indonesia commercial cooperation

According to CCCS, the parties submitted that the proposed cooperation between SIA and Garuda will lead to enhanced air travel product for Singapore to Indonesia services, as well as expanded virtual networks of the airlines, thereby providing an increased number of service offerings to passengers;

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July 9, 2024
Marketing

Abhijat Bharadwaj named as new chief creative officer of Dentsu Creative Isobar 

Bharadwaj will report to Amit Wadhwa, CEO of Dentsu Creative India, and Sahil Shah, president of Dentsu Creative Isobar, and will collaborate closely with the executive team to advance the agency’s creative strategy. He will concentrate on significantly enhancing Dentsu Creative Isobar’s creative prowess and unique talent pool, which have been developed over the years through collaboration with many renowned Indian and international companies. 

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July 9, 2024
Ruder Finn Asia appoints new leadership for Southeast Asia
Marketing

Ruder Finn Asia appoints new leadership for Southeast Asia

Finn Asia has announced the promotion of Brian Witte to head of Ruder Finn Southeast Asia corporate practice and the appointment of Pamela Phua to general manager of Ruder Finn Singapore.

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July 9, 2024
Pedestrian Group to cease licensing overseas titles following job cuts
Marketing

Pedestrian Group to cease licensing overseas titles following job cuts

Rowley also blamed the licence partners facing financial headwinds and instability in the corporate world, as well as the overall decline of the advertising market and the rise of social media platforms for news.

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July 9, 2024
Technology

Amperity, Microsoft Azure collaborate to improve customer interactions through data-driven insights and personalisation

Retailers may use first-party data to develop loyalty, reduce turnover, and maximise lifetime value, while also shaping future omnichannel experiences and fostering pre- and post-purchase interaction and brand advocacy.

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July 8, 2024
Discover how to select and integrate technology solutions to create a cohesive, future-ready martech stack
Technology

Discover how to select and integrate technology solutions to create a cohesive, future-ready martech stack

Before diving into the nitty gritty of composing a martech stack, let’s sketch out what ‘composable’ means and how it relates to things such as MACH and Event-driven martech.

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July 8, 2024
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