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Grab, Trans-cab merger will lessen ride-hailing competition in SG, CCCS says
Marketing

Grab, Trans-cab merger will lessen ride-hailing competition in SG, CCCS says

According to the commission, it has found that the proposed acquisition is likely to entrench and strengthen Grab’s already dominant position in the ride-hail platform market to the detriment of drivers and passengers.

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July 15, 2024
AIA Singapore names Afees Ashroff as new chief technology officer
Marketing

AIA Singapore names Afees Ashroff as new chief technology officer

Ashroff is a highly experienced leader with a wealth of experience spanning over 20 years in both banking and insurance sectors. He has been with AIA Singapore since 2018 and has a profound understanding of the organisation, where he was most recently head of digital technology. 

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July 15, 2024
CARSOME announces foray to new car sales market with NETA Auto Malaysia
Marketing

CARSOME announces foray to new car sales market with NETA Auto Malaysia

This collaboration marks a significant milestone for CARSOME as it expands its ecosystem to include new car sales, reflecting its commitment to diversifying its offerings and enhancing the car-buying experience for customers.

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July 15, 2024
Criteo, Microsoft Advertising team up to drive retail media growth
Technology

Criteo, Microsoft Advertising team up to drive retail media growth

Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem.

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July 15, 2024
Marketing

Urban Company taps M&C Saatchi Performance for international expansion into Singapore, UAE

Urban Company, an Indian home service company, has chosen M&C Saatchi Performance, a growth marketing agency, to help it expand into international markets in Singapore and the UAE. 

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July 12, 2024
Marketing

KFC Thailand’s clucking campaign invites customers to crow their way to free chicken

Customers had to make chicken noises at the counter, like “Ek Ek Ek Ek” or “Cock-a-doodle-doo,” and flap their arms like chicken wings to be eligible to participate. Additionally, when placing their orders, they had to use names that were inspired by chickens, such as “On-Ai-Et” for the Donjai Set, “Or-Ai-Uck-Et” for the Porjai Bucket, or “Uer-Auk-Ek-Ae-Uer” for The Box Signature. This funny procedure raised the event’s level of enjoyment. 

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July 12, 2024
Around 65% of APAC CX leaders prioritising customer-centricity see surge in retention, loyalty
Technology

Around 65% of APAC CX leaders prioritising customer-centricity see surge in retention, loyalty

The report also notes that a notable 20% of these leaders have experienced even greater improvements. Likewise, APAC CX adopters have enjoyed significant benefits, with 56% seeing a rise of up to 15% in customer retention and loyalty, and 36% witnessing improvements exceeding 15%. 

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July 12, 2024
Around 68% of SEA retailers plan to increase social commerce investment over the next 12 months
Platforms

Around 68% of SEA retailers plan to increase social commerce investment over the next 12 months

According to the report, social commerce platforms are seeing staggering growth in the region, with platforms like TikTok projected to grow their user base in Asia-Pacific by 11.3% in 2024.

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July 12, 2024
CelcomDigi to launch AI experience centre, aims to accelerate emerging technology dev’t
Technology

CelcomDigi to launch AI experience centre, aims to accelerate emerging technology dev’t

Supported by a wide ecosystem of leading global technology players and local partners, AiX will serve as a focal point for cross-industry collaborations, leveraging emerging technologies such as 5G, artificial intelligence (AI), extended reality (XR), robotics, analytics and metaverse. 

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July 11, 2024
Accenture Song, The Monkeys and Droga5 appointed to handle Tourism Australia’s creative, digital services
Marketing

Accenture Song, The Monkeys and Droga5 appointed to handle Tourism Australia’s creative, digital services

Accenture Song, The Monkeys and Droga5 have been appointed by Tourism Australia to provide the agency with creative and digital services for five years from July 2024, structured as a three-year initial contract with options for two further one-year extensions.

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July 11, 2024
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