The ripples effects of ad fraud
April Tayson highlights that the most important step in solving ad fraud is understanding the problem, and then taking fraud seriously.
July 21, 2020
-
MARKETECH APAC
Entropia and UMW’s Virtual Museum gets a nod at International VR Awards
The campaign offers six degrees of freedom to move through UMW’s memories by flipping through the founder’s diary and teleport from one scenario to the next.
July 17, 2020
Introducing CiaoChow, the first virtual gourmet food court in Malaysia
Tamarind Restaurants introduces CiaoChow, a new virtual gourmet food court platform in Malaysia that brings your favorite cuisine to your doorstep
July 15, 2020
Saphron launches first cybersecurity insurance for SMEs in the Philippines
The newest offering provides coverage and support for security and data breaches designed for SMEs.
July 14, 2020
Main Feature
Influencer marketing in the new normal
Philippine influencer marketing expert, Ace Gapuz, shares influencer marketing tips on what you can do as a brand in these trying times.
July 9, 2020
How TikTok is inspiring creativity in the new normal
To date, the video-sharing app has been installed in devices 800 million times and was touted as the most downloaded app earlier this year.
July 6, 2020
Marketing
BEST further expands its express delivery services in Southeast Asia
The company launches its technology-enabled parcel delivery services in Malaysia, Cambodia and Singapore to address rising e-commerce demand
July 4, 2020
Marketing
Health communications firm SPAG opens new offices in SEA
This expansion is in response to the greater need for integrated communications support from healthcare clients in the region.
July 4, 2020
Main Feature
Survey: 7 in 10 Singaporeans still want to travel in 2020
The YouTrip Travel Intent Survey 2020 was conducted to uncover the outlook on travel recovery and understand post-COVID-19 travel behaviour Singaporeans.
July 3, 2020
Agoda launches ‘GoLocal’ to promote domestic tourism in APAC
The GoLocal consumer campaign launches with a global brand film, distributed digitally in key markets.
July 2, 2020