Technology
CX tech InMoment opens new Singapore data center
InMoment aims to accelerate its growth and support its expanding client base in the SEA region.
August 12, 2021
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MARKETECH APAC
Marketing
JobStreet’s parent firm names former HOOQ marketing head as new CMO for Asia
SEEK Asia manages leading job portal brands JobStreet and JobsDB.
August 11, 2021
Main Feature
Spotlight: The coaching industry and one PH firm’s journey in disrupting career coaching in the country
For the latest episode of MARKETECH Spotlight, we dive deep into the coaching industry through the eyes of one Filipino disruptor in career coaching.
August 10, 2021
Platforms
Here’s how the Filipino Twitterverse celebrated #MYXAwards2021
For the second time around, local Filipino music platform MYX hosted its music awards virtually.
August 9, 2021
Main Feature
Why B2B digital marketing needs a unique approach
It’s easy to fall into the trap of adopting the same a B2C marketing approach, but to hit business objectives, tailor-fitting is utterly required.
August 6, 2021
Platforms
SHAREit Group to bolster business in Bangladesh market
SHAREit, which has since branched out from a file transfer app, now offers solutions on advertising and brand marketing.
August 5, 2021
Marketing
New ad by India-based EdTech bares the ‘intimidated’ parents in the face of new gen education
Oftentimes, campaigns of educational services put the student at the forefront – but not for LEAD. Its new ad puts the spotlight on the parents.
August 4, 2021
Marketing
Sri Lanka calls for marketing agencies to promote country as Indian maritime, logistics hub
According to the country’s EDB, Sri Lanka’s strategic location along the main east-west sea route in the Indian Ocean makes it a viable regional hub.
August 3, 2021
Main Feature
Why MarTech is still a black box in 2021
It’s not enough to be able to say that your company is using a MarTech stack, but also important that the tech integrates well into a business’ holistic strategy plan.
August 3, 2021
Main Feature
MARKETECH APAC’s Top 5 Stories for July: Asian food delivery’s new offering bags top spot
Brands from the Southeast Asia region once again takes the spotlight. Find out what stories from the industry made it to the top.
July 30, 2021