With the unprecedented dependence on digital apps today, consumers’ expectations towards brands have also skyrocketed.
Eusoff joins MSL from PR firm Ruder Finn, where he oversaw the integrated marketing communications efforts of the agency.
The agency which solely creates work for the tech giant has named ex-Facebook creative strategist to be ECD for APAC region.
Through the expansion, the technology behind the Adzymic creative management platform will now be available to LATAM advertisers.
She will become part of Accenture’s global media relations team to drive its external communications for the ANZ region.
For this month’s top stories, Thailand makes an inaugural entry while the industry of career coaching is also seen turning heads this month.
In partnership with agency Team One, the campaign spotlights how travel is a gift of ‘escape’, ‘discovery’ as well as ‘tranquility’ and the like.
Misao was previously the first esports hire in India for Free Fire, the award-winning mobile Battle Royale game by the leading game’s publisher, Garena.
The campaign is part masterclass series and part incubator for aspiring F&B business owners starting 27 September.
In the social campaign done with creative agency Wunderman Thompson, KITKAT aims to address the different ways people choose to enjoy their KITKAT wafers.
