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This downloadable guide has everything marketers need to boost the consumer engagement funnel
Main Feature

This downloadable guide has everything marketers need to boost the consumer engagement funnel

MARKETECH APAC, in partnership with Braze, presents ‘Guide to Elevate Your Customer Engagement Strategies’ which offers over 40 campaign ideas on activating, monetizing, and retaining consumers.

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October 21, 2021
Maserati MY taps Aforemention to localize global campaign
Marketing

Maserati MY taps Aforemention to localize global campaign

Aforemention will be localizing the ‘Brutal Beauty’ campaign in Malaysia which is Maserati’s global awareness campaign for the new Levante SUV.

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October 21, 2021
Live commerce network Shoppertainment Live opens seven new ‘Livestyle’ studios
Marketing

Live commerce network Shoppertainment Live opens seven new ‘Livestyle’ studios

They are a total of seven broadcast studios for live commerce designed to specifically cater to today’s top product categories.

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October 21, 2021
CapitaLand_Shopee_Singapore
Marketing

CapitaLand, Shopee mounts second edition of online-to-offline campaign for 11.11

Following the first tie-up between the two from 2020’s 11.11 campaign, both will continue the omnichannel drive which had gamification as a key aspect.

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October 19, 2021
Marketing

dentsu APAC, TikTok inks tie-up to help brands win on the short-video platform

Through a program, dentsu and TikTok will be testing several performance and commerce hypotheses on the platform.

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October 19, 2021
Minelab Electronics appoints Lion & Lion as creative and media partner in Indonesia
Marketing

Minelab Electronics names Lion & Lion as creative and media partner in Indonesia

Lion & Lion will be identifying opportunities for Minelab to reach out to hobby treasure hunters in entry-level markets.

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October 18, 2021
Pedestrian Group_Jaimee Wiggins_2
Marketing

Pedestrian Group promotes Jaimee Wiggins to lead brand partnerships for New Zealand

The appointment follows the group’s acquisition of its rights to be the exclusive publishing and commercial partner for VICE ANZ and Refinery29 ANZ.

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October 15, 2021
Tug_Budget Direct_EasyCompare
Marketing

Digital agency Tug nabs extended remit for Budget Direct Insurance, EasyCompare

SEA brands Budget Direct Insurance and EasyCompare which are both from the same group will have their content and UX business part of the extended remit.

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October 15, 2021
Jollibee Hidilyn Diaz
Marketing

Jollibee’s famous short film brand ‘Kwentong Jollibee’ to feature Hidilyn Diaz’s story

The famous short film series of the top fast-food chain in the Philippines will feature the story of its recently-awarded and first-ever Olympic gold medalist.

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October 14, 2021
In-game ad Anzu launches offering for top gaming platform Roblox
Marketing

In-game ad Anzu launches offering for top gaming platform Roblox

Anzu’s viewable impressions, brand safety, and detailed campaign reporting will now be available to advertisers running in-game campaigns within Roblox.

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October 14, 2021
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