Marketing
PR firm chief exec tapped by PH industry bodies to helm student programs
Ferdinand Bondoy, COMCO’s co-founder, has been appointed by PRSP and IABC Philippines to lead their student-focused programs.
November 12, 2021
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MARKETECH APAC
Marketing
Global communications agency Redhill unveils line of new MDs
Ex-MSL Malaysia Umesh Nair will be deputy managing director for Malaysia, while the agency’s former senior director Pavan Sahu has been promoted deputy managing director Indonesia and India.
November 10, 2021
Marketing
Woolworths@Dentsu names Matt Benning as new head of digital & performance
Benning was most recently AKQA Media’s head of digital for Sydney.
November 10, 2021
Technology
Consumer intel Talkwalker adds TikTok analytics to platform
Talkwalker will be analyzing short videos from any TikTok account for critical insights on consumers’ interactions with their brand on the social media platform.
November 9, 2021
Marketing
Bridging the gap between digital marketing & e-commerce
Digital marketing and e-commerce must go hand in hand in order to effectively guide consumers from ad viewership to conversion.
November 9, 2021
Technology
Two-thirds of SG marketers expect about 25% drop in revenues over loss of third-party cookies
The study also found that almost 60% of publishers anticipate a reduction in the workforce brought by revenue loss.
November 8, 2021
Technology
Rakuten Advertising extends tie-up with Xandr, onboards inventory of Viki, Viber
Across APAC and LATAM, Xandr’s buyers will be offered CTV and video inventory across Rakuten Viki and Rakuten Viber.
November 5, 2021
Marketing
Ikano Centres welcomes back shoppers with herd of ‘charismatic’ llama influencers
Developed together with creative agency TBWA\Malaysia, the campaign plays off the warm greeting ‘lama tak jumpa’.
November 2, 2021
Marketing
Nick Healy joins Hotwire Australia as client services director
Healy comes from Samsung Electronics where he’s held various leadership roles within the communications and corporate affairs division.
November 2, 2021
Premium
Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan
The marketing and ad leaders said it was not the first time the top e-commerce ‘disappointed’ with an ad.
November 1, 2021