Indian jewelry brand Tanishq launches a film that feels like straight out of the movies, which is about couples baring open their fears and baggage before getting married.
The solution, which was officially launched in September, allows for cookieless activation with a single click.
The company said the new leadership comes as it accelerates its international growth and builds new capabilities in customer retention.
For the newest episode of MARKETECH Spotlight, we conversed with Malaysia-based digital agency Unicom Interactive Digital to give us a peek at what goes behind developing immersive campaigns as well as what to expect in the future of AR and VR in marketing.
The inaugural local campaign with Reprise spins subtle humor on how Chevrolet Silverado LT Trail Boss helped a group of friends go ‘biking’ and ‘fishing’.
SEA-focused digital commerce enabler CREA has announced that it will be building a cross-border global platform network with SuperOrdinary after the global beauty distributor secured minority stake in the firm.
Marketing company NEON Leaders interviewed over 30 CMOs of global and APAC firms who revealed current pressures in upskilling self and team and also fears over losing a generation of strategic marketers.
The maturity of the WFH set-up has professionals realizing the downside of the structure. The new India-focused campaign aims for workers to be open and find support in a rich and honest conversation.
The online marketplace is highly fluid, transforming by the minute according to consumers’ holy grail at the moment. In order to keep up, brands must continually audit and listen to consumers’ desires and pain points.
Free delivery, cashbacks, large price slashes: the shimmering offers this 11.11 by Shopee didn’t stop others – both pros and mass audience – from noticing the fault in the e-commerce’s latest ad.
