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In this ad, cats mount an uprising against owners for proper seafood
Marketing

In this ad, cats mount an uprising against owners for proper seafood

Our pets are mum but we know we may have wronged them one way or another. This ad by Malaysian pet food brand realizes what may happen when furry friends get enraged.

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December 3, 2021
Superunion launches new brand identity for World Table Tennis
Marketing

Superunion launches new brand identity for World Table Tennis

The new branding aims to change the way people look at the sport.

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December 3, 2021
dentsu international’s CXM firm Merkle launches in Taiwan
Marketing

dentsu international’s CXM firm Merkle launches in Taiwan

Following the launch in Indonesia, dentsu international’s CXM firm Merkle launches in another APAC market, Taiwan.

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December 2, 2021
Carbon takes on Standard Chartered’s brand colors in new ad for net zero commitment
Marketing

Carbon takes on Standard Chartered’s brand colors in new ad for net zero commitment

In the aim to move beyond mainstream sustainability comms, the bank’s new ad centers stunning imagery of carbon to reiterate its commitment to net zero.

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December 2, 2021
Main Feature

What’s NEXT: How can platform businesses supercharge their loyalty programs in 2022

MARKETECH APAC’s What’s NEXT series aims to look into the future trends in marketing this coming 2022. First on the series: Consumer loyalty in platform businesses.

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December 1, 2021
MARKETECH APAC’s Top 5 Stories for November: A Disney veteran joins local Filipino live streaming platform
Premium

MARKETECH APAC’s Top 5 Stories for November: A Disney veteran joins local Filipino live streaming platform

This month, we saw a homegrown live streaming platform in PH nabbing a veteran from none other than content and media giant, Disney. Take a look at the other stories that topped this month’s charts.

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December 1, 2021
Adzymic Smart Survey Launch
Technology

Adtech Adzymic launches new consumer insight solution, Smart Survey

The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns within a matter of days.

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November 29, 2021
Energy provider Alinta Energy debuts new brand platform, ‘That’s better’
Marketing

Energy provider Alinta Energy debuts new brand platform, ‘That’s better’

The launch of the new positioning comes with an integrated campaign featuring Australian cricket legends.

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November 29, 2021
Heineken SG lets you dream up holiday of choice–and gives you chance to ‘win’ it
Marketing

Heineken SG lets you dream up holiday of choice–and gives you chance to ‘win’ it

With local tourism an accent to the campaign, the beer brand lets you experience your dream holiday within the bounds of the beauty of Singapore.

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November 26, 2021
This is the top reason SG adults will shop year-end sales–and it’s not the discounts
Marketing

This is the top reason SG adults will shop year-end sales–and it’s not the discounts

The convenience of online shopping has upped the confidence of shoppers, making them ‘add to cart’ even in the least ideal conditions.

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November 26, 2021
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