The rebrand was designed to reinforce the flavour and delight experienced in every bite and sip. Bask Bear needed a distinctive character to convey this message to the masses. And so, Brader BLE was born, drawing inspiration from the brand’s existing logo featuring the Malayan Sun Bear.
By visualising their future self, DBS hopes to ignite inner sparks, especially for youth, and motivate people to pursue their passions.
Together, the community operates in multiplayer mode to deliver ‘drops’ and creative work that moves culture and creates ideas worth talking about.
Running from August to December, the ‘Digital Beauty Academy’ will conduct six sessions focused on content creation, social commerce strategies, and the effective use of TikTok Shop to market and sell beauty products.
Maybank paid a total of RM4,320,000 for the fine imposed, while CIMB paid a total of RM760,000 in fines.
A redesign led by ABC in-house creative teams has created a brighter and more varied audience experience, with an expanded colour palette and a wider range of typefaces creating a more modern and engaging experience for audiences.
Operating out of both Singapore and Bangkok, McCann Content Studios will house the network’s social, editorial and influencer strategy capabilities; social creative ideation and content creation; in-house end-to-end production and post-production, social audience and connection strategies and activation; influencer content co-creation and production; and performance measurement and optimisation.
The campaign launches a new permanent addition to the Pizza Hut menu. The Melts Burger features a brand film to showcase Pizza Hut’s innovation of its new menu item, which is crunchy like Melts, and tastes like a burger, bringing about “the best of both worlds” as it says with its tagline.
Mars intends to apply its brand-building approach to further nurture and grow Kellanova’s brands, including accelerating innovation to meet evolving consumer tastes and preferences, investing locally to expand reach and introducing more better-for-you nutrition options to meet evolving consumer needs.
Both limited edition products sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like OREO® cookie embossments and stacked Coca‑Cola® bottles.
