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Marketing

Indonesia brings culture and destinations to Rome via open bus tour and OOH push

Indonesia – Wonderful Indonesia, the official tourism campaign of Indonesia’s Ministry of Tourism, has launched a month-long initiative in Rome featuring a vibrant open-top bus

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July 22, 2025
Affiliate marketing drives e-commerce in SEA amidst Facebook, YouTube usage surge: report
Marketing

Affiliate marketing drives e-commerce in SEA amidst Facebook, YouTube usage surge: report

Affiliate marketing is dominating in Southeast Asia’s e-commerce landscape, according to a report by commerce partnership marketing platform impact.com and e-commerce market intelligence provider Cube.

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July 22, 2025
UNIQLO, Ya Kun Kaya Toast team up for new collection celebrating SG60
Marketing

UNIQLO, Ya Kun Kaya Toast team up for new collection celebrating SG60

Apparel retailer UNIQLO is teaming up with Singaporean coffee shop chain Ya Kun Kaya Toast to launch a new collection in celebration of SG60.

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July 22, 2025
Marketing

Sea turtles and seals model plastic waste in WWF’s generative AI campaign in South Korea

South Korea – WWF-Korea (World Wide Fund for Nature) has partnered with creative agency Cheil to launch a striking out-of-home campaign that highlights the devastating

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July 22, 2025
Singapore Airlines taps Qualtrics to boost customer experience analytics
Marketing

Singapore Airlines taps Qualtrics to boost customer experience analytics

Singapore Airlines (SIA) is boosting its customer experience analytics through experience management company Qualtrics.

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July 22, 2025
BeLive Holdings launches creative subsidiary for branded storytelling
Marketing

BeLive Holdings launches creative subsidiary for branded storytelling

Technology solutions provider BeLive Holdings has launched its new content production and creative subsidiary, BeLive AI Studios Pre Ltd.

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July 21, 2025
Marketing

Singapore’s Fei Siong Group to launch Encik Tan in Indonesia by end-2025

Indonesia – Singapore’s Fei Siong Group, the food and beverage (F&B) group that began as a humble hawker centre stall, is making its first overseas

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July 21, 2025
Marketing

Indonesia’s Ministry of Tourism launches new platform for nationwide event access

Indonesia – The Ministry of Tourism has officially launched ‘Event by Indonesia,’ a digital platform that serves as a centralised hub for discovering events across

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July 21, 2025
There’s a coupon after the rain: Lotus’s unveils ‘rain coupons’ in new activation via VML
Marketing

There’s a coupon after the rain: Lotus’s unveils ‘rain coupons’ in new activation via VML

Retail chain Lotus’s is giving out coupons that only appear after the rain, encouraging visits to the stores during the rainy season.

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July 17, 2025
StashAway spotlights stress-free investing in latest brand campaign in Hong Kong
Marketing

StashAway spotlights stress-free investing in latest brand campaign in Hong Kong

Digital investment platform StashAway is promoting simple and stress-free investing in its latest brand campaign in Hong Kong.

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July 17, 2025
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