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Marketing

Publicis Groupe to acquire HEPMIL Media Group, boosting its influencer marketing capabilities in SEA

Singapore – Publicis Groupe has entered into a definitive agreement to acquire HEPMIL Media Group, an influencer agency in Southeast Asia that partners with more

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October 29, 2025
Marketing

Intimate apparel brand Triumph launches campaign celebrating women’s authenticity

Hong Kong – Triumph has teamed up with VML Hong Kong to launch a new APAC-wide campaign that empowers women to embrace authenticity and inner

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October 29, 2025
Marketing

SCMP names Tammy Tam as publisher in structural revamp; CEO Catherine So to depart

Hong Kong – Alibaba-backed South China Morning Post (SCMP) is reshaping its leadership structure, appointing editor-in-chief Tammy Tam as publisher in a newly created role

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October 29, 2025
Marketing

HKTVmall launches theatrical ‘CASHBACK’ campaign featuring Dodo Cheng and Dayo Wong

Hong Kong – Online shopping and lifestyle platform HKTVmall has launched its new CASHBACK 篤篤賺 (Duk Duk Jaan) campaign, themed 「篤篤賺,回贈就係咁簡單」 (“Tap, tap, earn —

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October 28, 2025
Marketing

Cathay’s new campaign spotlights the beauty of slowing down and finding inspiration in HK’s art scene

Hong Kong – Cathay has launched its latest campaign that highlights the surprising parallels between art and travel, featuring a short film titled ‘Slowly Explore,

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October 27, 2025
Marketing

Ma Ji Yong brings Lanzhou beef noodles to Hong Kong in first step toward global growth

Hong Kong – Mainland Lanzhou beef noodle brand Ma Ji Yong has opened its first overseas outlet in Hong Kong, marking a key milestone in

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October 27, 2025
Marketing

WPP launches “Open Pro”, expanding AI marketing access for brands of all sizes

UK – WPP has introduced “WPP Open Pro”, an upgraded edition of its AI-powered marketing platform that allows brands to plan, create, and publish campaigns

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October 27, 2025
Marketing

Gary Wise returns to PURE Group as CMO, driving the brand’s next phase of growth

Hong Kong – PURE Group has appointed Gary Wise as its new chief marketing officer, marking not only a strategic leadership move for the premium

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October 27, 2025
Marketing

To the “Godfather of Indian Advertising”: Ogilvy’s creative giant Piyush Pandey passes away at 70

India – On October 24, the world of advertising lost one of its greatest storytellers. Piyush Pandey — the man who gave Indian advertising its

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October 25, 2025
Marketing

Yuichi Toyoda to lead dentsu APAC as CEO starting January 2026

Japan – Dentsu has named Yuichi Toyoda as its next chief executive officer for APAC, effective 1 January 2026, marking a key leadership move for

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October 24, 2025
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