Marketing Featured Southeast Asia

MullenLowe Philippines restructures leadership team with homegrown talents

by Jacob Corpuz

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July 7, 2020

Manila, Philippines — It is always so encouraging to see homegrown talents given a chance to grow more in the company. This definitely drives motivation and team morale – what more if the opportunities are to step up in high-level leadership roles. This is evident in recent key leadership movements in MullenLowe Philippines.

Mike Trillana is the newly appointed President and Chief Executive Officer of MullenLowe Philippines. He takes the reins from Leigh Reyes, who now joins the local shareholder consortium while taking the duties of Chief Product Consultant.

Way back when it was still Lowe Philippines, Trillana has been in the agency leadership role as the VP for Business Development before becoming Chief Operating Officer in 2015. On the other hand, Reyes joined the group in 2009 as an Executive Creative Director before moving up as President and CEO in 2012. The two have led the agency with remarkable successes in the last decade.

“Mike is an unrelenting entrepreneur. This has proven incredibly important not just for the agency, but also for clients,” said, Reyes. “With Mike leading the team, I am confident that clients will thrive.”

Other key promotions include Abi Aquino, who is now the agency’s Chief Creative Officer, Roman Carlo Olivares takes the Deputy ECD and Raffy Bariso, the new Executive Director for Technology & Platforms.

With homegrown talent leading the agency, Trillana is confident that clients will continue to leverage MullenLowe’s signature Challenger Mentality—especially in a new era that is particularly challenging for brands.

“These are definitely unprecedented times we find ourselves in. The successful brands will be those that remain agile, flexible, and relevant. Our current and future clients can expect to leverage MullenLowe’s Challenger Mentality and the agency’s different hyperbundled offerings to navigate this once-in-a-lifetime moment.”
Mike Trillana, President and Chief Executive Officer of MullenLowe Philippines.