Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

Jollibee’s Highlands Coffee reportedly exploring $300m–$400m IPO in Vietnam

by Aliza Carmona

-

January 27, 2026

Vietnam – Vietnamese coffee chain Highlands Coffee is reportedly considering an initial public offering (IPO) in Vietnam, aiming to raise between $300 million and $400 million, according to anonymous sources cited by Bloomberg.

The company is said to be working with a financial adviser and may bring in additional banks. Sources noted that discussions are ongoing and the final IPO size could change. Representatives for Highlands Coffee and parent company Jollibee Foods Corp. did not respond to requests for comment.

Jollibee acquired a 60% stake in SuperFoods Group, Highlands Coffee’s parent company, in 2012. Highlands Coffee, founded in 1999 by Vietnamese-American entrepreneur David Thai, has since expanded its presence in Vietnam, now operating close to 1,000 stores nationwide.

The IPO talks come amid Jollibee’s broader expansion plans for its coffee, tea, and Chinese cuisine segments. Highlands Coffee reportedly serves over 100 million customers annually and employs more than 10,000 people, with the brand doubling its store network in the past three years while maintaining double-digit same-store sales growth.

Earlier this month, Jollibee also announced plans to create a standalone international business, with the aim of listing it on a U.S. securities exchange.

Related Tags Jollibee Foods Corporation vietnam Initial Public Offering IPO Highlands Coffee SuperFoods Group
Share this article

Related Articles

View All
Jollibee growth plans in coffee, tea, and THW
Marketing Southeast Asia
Jollibee announces growth plans for coffee, tea, and Chinese Cuisine segments
January 22, 2026
By Lyene Marie Darang
Jollibee new campaign on iconic 'Chickenjoy'
Marketing Southeast Asia
Jollibee launches new campaign spotlighting the craft behind ‘Chickenjoy’
January 21, 2026
By Lyene Marie Darang
Jollibee Foods Corporation
Marketing Global
Jollibee Foods Corporation plans international business spin-off, eyes US listing
January 6, 2026
By Lyene Marie Darang
JOLLIBEE SINGAPORE
Marketing Featured
Bee-hind the ‘Joy’ in Chickenjoy: Jollibee’s ‘joyful leap’ to Singapore’s customer service summit
December 4, 2025
By Sharona Nicole Semilla
Jollibee lights up 300 stores nationwide
Marketing Southeast Asia
Jollibee transforms 300 stores nationwide into festive spaces for holiday season
December 1, 2025
By Lyene Marie Darang
Jollibee Group introduces stand-alone Milksha concept store in PH
Marketing Southeast Asia
Jollibee Group introduces stand-alone Milksha concept store in PH
January 30, 2025
By Aliza Carmona
No posts found

Featured Articles

View All
Meltwater 2026_Beauty Feature Image
Marketing Featured Global
Inside the ‘beauty trend book’: Discover how emotion-led beauty bridges consumer connection
January 27, 2026
By Lyene Marie Darang
Events_Feature Image (1920 x 1080) (6)
Marketing Featured Global
Financial services marketing: How leading banks and insurers stay ahead on social media compliance
January 26, 2026
By Sharona Nicole Semilla
Awards 2026_Jury Article_Light
Marketing Featured APAC
Jury lineup for ‘Content Marketing Awards Asia-Pacific’ announced, representing content marketing trailblazers in APAC
January 12, 2026
By Sharona Nicole Semilla
WNSG 2026 Featured Image Singapore
Marketing Featured Southeast Asia
MARKETECH APAC announces first speaker line-up for third edition of ‘What’s NEXT in Marketing: Singapore 2026’
January 6, 2026
By Aliza Carmona
WNPH 2026 Featured Image Final
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Philippines 2026’ fourth edition reveals first speaker lineup and expanded two-day conference programme
December 19, 2025
By Aliza Carmona
MARKETECH APAC bares plans for 2026 conference lineup following success of 2025 events across APAC
Marketing Featured APAC
MARKETECH APAC bares plans for 2026 conference lineup following success of 2025 events across APAC
December 16, 2025
By Teddy Cambosa
No posts found

Most Recent Articles

britannia biscuit
Britannia Milk Bikis launches biscuit challenge to keep Thirukkural alive for India’s new generation 
June 5, 2026
Julian Bartolome
No posts found
Original Source debuts new brand platform in OOH push via SICKDOGWOLFMAN
June 5, 2026
Sharona Nicole Semilla
Australian Government appoints Think HQ for national bowel cancer screening campaign
June 5, 2026
Sharona Nicole Semilla
Nike Football brings ‘Rip the Script’ platform to Singapore with immersive fan experience
June 5, 2026
Aliza Carmona
Klook launches first branded attraction globally with Skyslides at Skypark Sentosa
June 5, 2026
Sharona Nicole Semilla
LEGO Group launches FIFA World Cup 2026-themed football activations in Singapore
June 5, 2026
Aliza Carmona
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin