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Kuala Lumpur, Malaysia — OREO is dunking into the global power of K-pop with the launch of its first-ever worldwide snacking partnership with BTS, introducing a limited-edition cookie and fan campaign inspired by the group’s Korean roots and devoted fan community!  At the heart of the campaign...

Manila, Philippines – After over five years with 2GO Group Inc., the country’s leading transportation and logistics solutions provider, Blessie Cruz has confirmed she is transitioning from her role as Business Unit Head for Retail. In an exclusive interview with MARKETECH APAC, Cruz reflected on her...

Manila, Philippines – Formerly known as DDB Group Philippines, the advertising and marketing communications group has rebranded as GGC Group Asia, marking its transition into an independent regional network following the global retirement of the DDB brand. The move comes after Omnicom Group announced...

Singapore — Garena Free Fire is bringing football fans together with their brand-new global campaign “Fire Kickoff,” featuring themed gameplay, exciting challenges, and exclusive rewards to celebrate a festive in-game experience ahead of the football season!  Running from June 5 to 21, the massive...

According to the agency, the decision to launch under the Golin Ketchum name was made to reflect the histories and reputations of both organisations.

Singapore – MARKETECH APAC has officially unveiled the finalists for the inaugural Advertising Awards Asia Pacific (AAA 2026), recognising standout campaigns, brands, agencies, and tech providers redefining the boundaries of advertising excellence across the region. The AAA 2026 programme celebrates...

Malaysia – MARKETECH APAC has officially announced the finalists for the inaugural Content Marketing Awards Asia Pacific (CMAA) 2026, highlighting standout campaigns, brands, agencies, and individuals shaping the future of content-led storytelling across the region. Positioned as a celebration of dynamic...

Manila, Philippines – The Philippines’ 50 most valuable brands grew 11% year-on-year to a combined value of US$35.3b in 2026, driven by resilient consumer demand, expanding digital adoption, and continued infrastructure investments, according to the latest report from Brand Finance. Leading the rankings...

Kuala Lumpur, Malaysia — Tiger Beer is giving football fans a new way to put their match instincts to the test with the launch of its ‘Tiger Football Heat League,’ a new campaign designed to bring supporters closer to the action before kick-off!  As part of the brand’s ongoing ‘Brewed for the Heat...

Manila, Philippines – As the FIFA World Cup 2026 prepares to kick off on June 12, global digital advertising company Aleph has unveiled a multichannel distribution model designed to bring the tournament closer to football fans across the Philippines. As the official media rights distributor of the FIFA...