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Tag: vietnam

The current state of on-ground activations in Vietnam: moving away from the remnants of socially-constrained brand interactions
The current state of on-ground activations in Vietnam: Moving away from the remnants of socially-constrained brand interactions
Posted on May 16, 2023
by MARKETECH APAC
How have on-ground activations evolved from pre-pandemic to now? Three creative leaders from Vietnam sit down with us to share their insights.
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HEINEKEN kicks off music-celebrating campaign with concerts in Malaysia, Vietnam
Posted on December 15, 2022
by Teddy Cambosa
HEINEKEN's concerts featured famous electropop duo The Chainsmokers, Yunohoo and NYK from Malaysia, and Thu Minh and Karik from Vietnam.
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Vietnam e-retailer Greenoly partners with Beautizon
Posted on December 13, 2022
by Teddy Cambosa
Greenoly will be a key online retail platform for Beautizon’s brands and products while Blueseed Group will handle its marketing efforts.
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Techcombank to hyper-personalise banking experiences in partnership with Adobe
Posted on November 25, 2022
by Teddy Cambosa
Techcombank and Adobe's partnership will see the launch of the first end-to-end customer experience technology platform in Vietnam.
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Want a Carlsberg? This AI rewards you with a free beer when pronounced correctly
Want a Carlsberg? This AI rewards you with a free beer when pronounced correctly
Posted on November 3, 2022
by Teddy Cambosa
Anyone in Vietnam can attempt to nail the difficult name themselves and win some ice cold Carlsberg beer.
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Mastercard-and-Grab
Mastercard, Grab launch new regional programme to scale small business growth
Posted on October 17, 2022
by Kathleen Murata
The collaboration aims to support the resilience and growth of five million small businesses around the world.
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Timo Henry Nguyen and Jonas Eichhorst
Vietnam-based digital bank Timo announces new leadership appointments
Posted on October 3, 2022
by Kathleen Murata
The two latest leadership appointments by Timo Digital Bank in Vietnam include Henry Nguyen and Jonas Eichhorst.
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VMLY&R appointed by Vietnamese mattress brand Everpia as strategic brand partner
VMLY&R appointed by Vietnamese mattress brand Everon as strategic brand partner
Posted on August 25, 2022
by Teddy Cambosa
Working with VMLY&R, Everon hopes to relinquish its status as a leader in the market - maintaining the brand’s core values that consumers already know and trust.
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Havas Group reestablishes Vietnam operations, announces key leadership
Havas Group reestablishes Vietnam operations, announces key leadership
Posted on July 27, 2022
by Teddy Cambosa
Earlier this year, Havas ended its partnership with its local affiliate and decided to re-establish its full-service Village offering, as Havas Group Vietnam.
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Bidmath names Rakesh Singh as new country manager for Vietnam, commercial head for APAC
Posted on July 12, 2022
by Kathleen Murata
The appointment will see Rakesh Singh responsible for overseeing Bidmath's business growth in Vietnam and APAC markets.
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