Tag: Social Media
The Code of Conduct was developed to support the regulatory framework for Internet messaging and social media service providers, which sets out best practices for adoption by service providers in addressing harmful content online, as well as other relevant conduct requirements.
Uber Hong Kong, in collaboration with Omelette Digital, has launched the ‘Airport Code War’—a two-week interactive social media campaign spotlighting the travel hurdles Hong Kongers face when journeying to the airport from different districts.
Integral Ad Science (IAS) has announced and exclusive first-to-market content-level brand safety and suitability measurement for advertisers on Kwai for Business, the commercial platform of social media video app Kwai.
Moreover, the ‘Big Three’ digital media owners, Google, Meta, and Amazon, continued to outperform the market, with ad revenue growth of 11%, 22%, and 21%, respectively. Their combined market share reached 51% of global ad revenue and 61% outside of China.
Risk-taking and conscious consumerism are among the key trends that is set to shape social media in 2025, according to socially-led agency We Are Social’s latest report.
It is worth noting that prior to Musk’s takeover of the company, the social media platform never opened up its ad inventory to outside vendors, and instead brokered deals with advertisers directly.
We Are Social’s UK office won a competitive pitch to secure the work, and will now collaborate with Carlsberg Group across strategy and creative campaign development, as well as social-first content production through We Are Social Studios.
Leverate Group, with its headquarter in Jakarta, Indonesia, has been tasked to lead social media strategy and creative development for Häagen-Dazs in 3 key markets: Singapore, Thailand and Malaysia.
Social media users make up 64.3% of Southeast Asia's population, surpassing the global average of 63.8%, according to a report by We Are Social and Meltwater.
The survey found that 82% of consumers are influenced by how well a product or service is tailored to their needs and preferences, underscoring the growing importance of personalised marketing.
