Tag: Singapore Tourism Board
The campaign, executed alongside BBH Singapore and The Shophouse @ Publicis, features the 3D out-of-home billboard that shine the spotlight on some of the country’s unique and multifaceted offerings and provides a whimsical take on three iconic Singapore experiences.
The Singapore Tourism Board (STB) and travel platform Traveloka have signed a new one-year Memorandum of Cooperation (MOC), renewing their longstanding partnership to elevate visitor experiences across Southeast Asia.
Alongside these engaging programming, this partnership will include a marketing campaign “Masterpieces. Made in Singapore,” leveraging STB’s global campaign that highlights how the ordinary is made extraordinary through a rich tapestry of unique and unexpected experiences made possible only in Singa...
Google and the Singapore Tourism Board (STB) have officially unveiled the expansion of their augmented reality (AR) guided tour ‘Merli’s Immersive Adventure’ with new iconic landmarks in Singapore.
Under the MOU, both parties will expand their collaboration and embark on joint campaigns to boost inbound travel to Singapore and promote more in-depth and lesser-known tours and experiences in Singapore.
‘Made in Singapore’ replaces STB’s ‘SingapoReimagine’ international recovery campaign launched in November 2020 to rekindle passion for travel in Singapore.
Said experience is part of STB’s efforts to reach new audiences in innovative ways, and allows users to experience Singapore as they accomplish various tasks in a virtual world.
The sculpture is a joint effort by local talents from contemporary art and design collective PHUNK, urban greening specialists Greenology and design-to fabrication consultancy Superstructure.
The partnership builds on the collaboration forged in 2019 and is focused on driving tourism growth in Singapore through a series of digital and marketing initiatives over the next two years.
It targets travellers from key SEA markets including Indonesia, Malaysia, and the Philippines, as well as Thailand, and Vietnam.
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