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Tag: Singapore Tourism Board

Singapore Tourism Board renews multi-year partnership with Expedia to advance tourism
Singapore Tourism Board renews multi-year partnership with Expedia to advance tourism
Posted on October 31, 2024
by Aliza Carmona
As part of their strategic partnership, STB and Expedia Group is set to launch a joint global marketing campaign to increase tourists and promote Singapore as a destination.
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Singapore Tourism Board highlights culinary capital status in new ‘Made in Singapore’ global campaign
Singapore Tourism Board highlights culinary capital status in new ‘Made in Singapore’ global campaign
Posted on October 16, 2024
by Aliza Carmona
The ‘Made in Singapore’ campaign aims to boost awareness of Singapore’s delicacies, inviting visitors to experience its offerings.
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STB promotes family travel in Singapore through latest tourism initiative in Malaysia
STB promotes family travel in Singapore through latest tourism initiative in Malaysia
Posted on September 2, 2024
by Aliza Carmona
Featuring personal stories of family vacations, Singapore Tourism Board's new content encourages Malaysian families to visit Singapore.
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AirAsia teams up with STB, Gardens by the Bay, Mandai Wildlife Group for special ‘Love, Singapore’ livery
AirAsia teams up with STB, Gardens by the Bay, Mandai Wildlife Group for special ‘Love, Singapore’ livery
Posted on August 30, 2024
by Teddy Cambosa
This Airbus A320 aircraft livery features a special design showcasing Singapore’s iconic attractions, including Gardens by the Bay and Mandai Wildlife Group’s wildlife parks such as Singapore Zoo and Bird Paradise, alongside Merli, Singapore’s energetic and outgoing brand character inspired by the M...
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Philippine Airlines signs full year partnership with STB to promote travel to SG
Philippine Airlines signs full year partnership with STB to promote travel to SG
Posted on August 22, 2024
by MARKETECH APAC
The partnership launched a year-long line up of exciting activities highlighting PAL’s world-class flying experience and diversity of experiences that first-time and even repeat travelers can explore and rediscover in Singapore. 
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mark-tuan-stb
Singapore Tourism Board partners with GOT7’s Mark Tuan in new cinematic travel video promotion
Posted on June 18, 2024
by Aliza Carmona
Singapore Tourism Board has released its latest collaborative travel content, cinematic video, and vlog featuring Mark Tuan of the K-Pop boy group GOT7 to promote the country’s iconic tourist attractions.
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Google collaborates with STB to bring location-based AR experiences to Google Maps
Google collaborates with STB to bring location-based AR experiences to Google Maps
Posted on May 16, 2024
by Teddy Cambosa
This partnership with Google builds upon the success of Merli’s Immersive Adventure – an innovative AR tour to six enchanting stops around Singapore through STB’s Visit Singapore Travel Guide app launched in January this year.
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STB-Gusto
Singapore Tourism Board selects Gusto Collective as PR and digital consultancy partner in China
Posted on May 15, 2024
by Aliza Carmona
The Singapore Tourism Board (STB) has appointed luxury and brand technology solutions firm Gusto Collective as its public relations, digital, and social consultancy partner for the China market.
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Marina Bay
Marina Bay Sands, UOB, and STB unite to elevate Marina Bay Precinct with landmark MoU
Posted on May 14, 2024
by MARKETECH APAC
In the future, the partners hope to present Marina Bay as a dynamic place offering a wide range of experiences. Together, they will develop exciting programming for future holiday seasons and keep bringing top-notch activities and attractions to the precinct. Through the utilisation of the combined abilities...
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Top Story: Behind the scenes of STB’s global OOH campaign with BBH Singapore, The Shophouse @ Publicis
Top Story: Behind the scenes of STB’s global OOH campaign with BBH Singapore, The Shophouse @ Publicis
Posted on April 29, 2024
by Teddy Cambosa
For our latest Top Story story of this year, we spoke with Khairul Mondzi, executive creative director at BBH Singapore to learn more about the creative process for this outdoor campaign, and what’s next for their campaign work with STB for its “Made in Singapore” campaign.
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