Tag: SG60
Singapore – Xero has launched ‘SG60: A Nation Built by Small Businesses,’ a campaign celebrating the small business community as Singapore marks its 60th year. The video series available in Xero’s official site highlights SMEs that embody the nation’s core values of resilience, boldness, openness...
Singapore – Fisherman’s Friend is celebrating Singapore’s 60th National Day with a playful nod to one of the nation’s most cherished dining rituals—the art of “chope-ing” a hawker table. The iconic lozenge brand’s latest campaign, “Chope First, Soothe After,” pays tribute to the spirit of everyday Singapore,...
Singapore — Singaporean food and beverage company Yeo Hiap Seng (Yeo’s) marked Singapore’s 60th anniversary with a three-day “Kampong Games” activation at One Holland Village, bringing back nostalgic childhood favourites such as chapteh, five stones, hopscotch, and more. The activation, designed...
The campaign sits under Tiger’s new local platform, “Our Roar, Our Way,” a celebration of the unapologetic ways Singaporeans live, connect, and express themselves. And in true local fashion, the game nods to the nation’s famously kiasu, must-win spirit — the same drive that has propelled Singapore’s...
Barilla is marking the month of August with a regional celebration of culture, food, and unity, unveiling two locally inspired initiatives for National Day in Singapore and Merdeka Day in Malaysia.
The curated journeys allowed participants to connect and bond over activities such as batik painting in Ipoh, sandboarding in Perth, and kueh making in Shantou.
Havas Play SG launches ‘SG60 Social Boost’ to help brands turn social strategy into business results
Recognising these challenges, Havas Play, a social-first creative agency, has partnered with customer engagement platform Emplifi to develop a strategic audit framework. The audits aim to uncover blind spots in brand strategies, identify new growth opportunities, and provide actionable recommendations...
