Tag: Report
Data from the research suggests that the average person in Singapore spent approximately two full working days (equivalent to 16.1 hours) on hold last year equivalent to a staggering loss of S$1.24 billion in wages nationwide.
Asia-Pacific destinations now occupy half of the top 10 trending hot spots that have demonstrated the greatest momentum among travellers, the report from the Mastercard Economics Institute showed.
Around 82% of brands using AI to streamline workflows and automate content generation have experienced increased operational efficiency, market research by CleverTap revealed.
According to the report, social media users in Southeast Asia are all above the global average in terms of usage rate, and that the Philippines, Indonesia, and Vietnam took all three of the top spots in the latest rankings for percentage of internet users playing video games worldwide.
Around 70% of Gen Zs in the region saw e-commerce platforms as important entrance points for their purchasing experiences, and that they use these platforms extensively for researching their purchases. This is according to the latest data from Shopee and Kantar Profiles
In 2023, tech-focused roles took nine spots in Indeed’s top twenty list, whereas this year, only software engineers feature, with this current list also veering towards engineering and managerial roles.
Data from the report suggests that amidst the widespread adoption of AI, businesses are grappling with an exponential increase in data volume, with Twilio Segment processing a record high of 12.1 trillion API calls in 2023.
Tolerance for bad customer service dwindles across Southeast Asia as consumers cut spending with a brand more than half the time after receiving poor service, research from Qualtrics XM reported.
While digital out-of-home (DOOH) has taken centre stage in recent years, static OOH continues to be in high demand. Currently, static OOH accounts for around 70% of the current OOH market inventory. This is according to the latest report from Broadsign, putting focus on critical insights into the current...
To help navigate through this phenomenon, global cloud communications platform Infobip, with market intelligence firm IDC, have teamed up with MARKETECH APAC to present the report, ‘Revolutionizing Customer Experience through the Power of Conversational Commerce’, providing guidance to marketers and...
