Tag: Ramadan

dentsu indonesia pocari sweat horror ramadan

Pocari Sweat’s Ramadan ad redefines hydration awareness with horror-comedy twist via Dentsu Indonesia

Posted on March 11, 2025

by Aliza Carmona

Indonesia – Pocari Sweat has teamed up with Dentsu Indonesia for its latest Ramadan campaign, breaking tradition with a bold horror-comedy approach to highlight the importance of staying hydrated during the fasting season. Titled “Cairan Tubuh Bocor, Emang Bikin Horor” (“Losing Body Fluids?...

Google Play, DDB Singapore bring tradition and gaming together in ‘Level Up Ramadan’ campaign

Posted on March 4, 2025

by Aliza Carmona

Indonesia – Google Play and DDB Group Singapore have introduced a new campaign that reimagines family gatherings during Ramadan, turning them into virtual gaming experiences. Launched on 4 March in Indonesia, the ‘Level Up Ramadan with Google Play’ campaign highlights how gaming has become a shared activity...

Brands must prioritise value, local relevance, and digital engagement this Ramadan, Moonfolks’ latest whitepaper highlights

Posted on February 18, 2025

by Aliza Carmona

Indonesia – Advertising agency Moonfolks has released a new whitepaper revealing how economic pressures are reshaping Ramadan consumer habits in Indonesia, spotlighting frugal spending, local brand support, and community values. The whitepaper examines how Indonesian consumers are navigating financial...

Over 50% of Indonesian consumers to increase Ramadan shopping budgets

Posted on February 13, 2025

by Aliza Carmona

Indonesia – More than half of Glance users in Indonesia plan to increase their shopping budgets this Ramadan, with 50% expecting to spend over Rp 3m and 22% anticipating expenditures exceeding Rp 5m, according to a report by consumer technology company Glance. Glance’s report also found that nearly 58%...

Munchy’s Cream-O celebrates World Happiness Day in latest campaign with Universal McCann

Posted on March 22, 2024

by Teddy Cambosa

The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aims to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of happiness to all Malaysians.

SEA retail sales experienced nearly 50% boost during the 2023 Ramadan season

Posted on February 29, 2024

by Aliza Carmona

The first two weeks of Ramadan recorded up to a 47% increase in retail sales across Southeast Asia, a report from Criteo revealed.

Around three in five Indonesian consumers plan to increase shopping budget for Ramadan this year

Posted on February 22, 2024

by Aliza Carmona

Three in five consumers in Indonesia are planning to spend more than Rp 3 million+ on Ramadan shopping this year, a research report by InMobi and Glance revealed.

Heinz ABC’s Ramadan campaign taps local moms to cook for those who can’t make home to festivities

Posted on April 19, 2023

by Teddy Cambosa

To spread the warmth and joy of Ramadan, Heinz ABC has launched a campaign alongside Food Bank of Indonesia, Alfamart, Tokopedia, Aqua, Grab and Aladin has created #ABCDapurBersamaIbu (‘Kitchen with Mom’).

Traveloka most preferred online travel company of mudik travellers in Indonesia: YouGov

Posted on April 11, 2023

by Teddy Cambosa

Market research company YouGov surveyed 2,067 respondents in Indonesia aged 18 and above, using a questionnaire.

Spotify releases personalised, curated experiences for Ramadan

Posted on March 28, 2023

by Teddy Cambosa

Spotify isteners can also find personalised content on the “Your Ramadan 2023” playlist and see the music and talk content that is trending in their respective countries.