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Tag: Programmatic

InMobi-Director-Programmatic-Business-SEA
InMobi taps former Unruly exec to lead programmatic business in SEA
Posted on July 5, 2021
by Teddy Cambosa
Valerie Jaquet, formerly of Unruly, will now oversee InMobi's programmatic business operations in Southeast Asia.
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Anzu-China-Expansion-Chen-Zeng-Strategic-Partner
Anzu taps into China gaming market; appoints new partner to lead expansion
Posted on May 6, 2021
by Teddy Cambosa
Chen Zeng, with his wide array of experience, will help Anzu expand its services to the huge Chinese gaming market.
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PubMatic-Fraud-Free-Program-CTV-OTT
PubMatic announces fraud-free program for CTV, OTT inventory
Posted on May 5, 2021
by Teddy Cambosa
The new program from PubMatic allows publishers on CTV and OTT inventories to manage their inventories fraud-free.
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GroupM-Xaxis-Programmatic-Really-Singapore-Proptech-Partnership
GroupM's Xaxis to work with SG proptech Really's 'eScreens'
Posted on April 20, 2021
by Teddy Cambosa
Through the partnership, Xaxis will utilize the DOOH elements of Really Singapore for greater ad visibility.
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MARKETECH APAC_Webinar_Cookies
MARKETECH APAC prepares brands into a cookieless world with upcoming webinar for privacy-first audience targeting
Posted on April 15, 2021
by MARKETECH APAC
This 2 June, MARKETECH APAC will be conducting a webinar that sets the dialogue for the impending change in the digital advertising landscape: a privacy-first and cookieless tracking.
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JCDecaux-Australia-Programmatic-Offering-Senior-Appointments
JCDecaux Australia launches new programmatic offering, unveils new senior hires
Posted on March 24, 2021
by Teddy Cambosa
Three new appointees join the stronghold of JCDecaux Australia, as it launches its programmatic offering in the country.
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Moving-Walls-MSAP-Philippines-OOH-Partnership
Moving Walls PH, MSAP team up for OOH measurement solutions for local agencies
Posted on March 18, 2021
by Teddy Cambosa
Through the partnership, Moving Walls will provide programmatic OOH solutions to member agencies of MSAP.
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GroupM-PubMatic-Global-Partnership-SSP-Platform
GroupM selects PubMatic as global sell-side platform partner
Posted on March 10, 2021
by Teddy Cambosa
The partnership between GroupM and PubMatic means a greater reach to online publishers globally, from app marketing to CTV.
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Bidmath Academy Google DV360
Thai programmatic consultancy Bidmath launches academy to train skills on Google's DV360 platform
Posted on October 9, 2020
by MARKETECH APAC
Thai programmatic consultancy Bidmath has opened an academy to specifically train advertisers on Google's programmatic campaign management platform, DV360.
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