Tag: Programmatic
Lemma SSP will also provide 3rd party validation through standard DSP integration with the likes of MediaMath and Yahoo.
Both clients of Comscore and Tremor International will be able to leverage cookie-free pre-bid audience targeting across desktop, mobile and CTV.
How can loyalty marketing be key in successfully navigating a cookie-less world? Join us this April 28 in an industry discussion as we delve into the topic.
Kira LeBlanc will lead and scale the global marketing team that includes digital marketing and product marketing for Hivestack.
The enhanced Universal App Campaigns (UAC) mode allows advertisers to upload three ad creatives to enable the system to automatically generate more than 400 variations.
The entire suite of JCDecaux’s digital large format portfolio – over 40 sites nationally – will be available to trade programmatically.
Connected TV (CTV) and over-the-top (OTT) has overtaken the linear TV experience, moving past video-on-demand (VOD) to everyday programming, movies, live streams, and so much more.
A surge in digital transformation is shifting more ad dollars to the digital realm, and as marketers look to get extra bang for their increasingly valued buck, they are turning to channels like programmatic.
IAB New Zealand aims to use this new benchmark in a bid to be utilized for country-based DOOH suppliers activating inventory programmatically.
Said partnership comes after Alfaxmedia’s plans to grow its network coverage by 20% in 2022, and make its healthcare media available exclusively via the Hivestack SSP.
