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Tag: Platforms

StackAdapt launches self-serve brand lift for advertisers in APAC
StackAdapt launches self-serve brand lift for advertisers in APAC
Posted on October 22, 2024
by Aliza Carmona
Through the update, advertisers and agencies can initiate brand lift studies within the StackAdapt platform, allowing them to measure campaign performance across multiple channels. 
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Adobe launches ‘GenStudio for Performance Marketing’ to accelerate campaign delivery
Adobe launches ‘GenStudio for Performance Marketing’ to accelerate campaign delivery
Posted on October 16, 2024
by Aliza Carmona
The launch of ‘GenStudio for Performance Marketing’ aims to meet the rising demand for personalised and effective content across channels.
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TikTok unveils new performance advertising solutions to help brands drive business outcomes
TikTok unveils new performance advertising solutions to help brands drive business outcomes
Posted on October 8, 2024
by Aliza Carmona
Its new solutions include automated performance tools, additional measurement capabilities, and privacy technologies.
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GCash inks partnership with Toki to strengthen local collectibles market
GCash inks partnership with Toki to strengthen local collectibles market 
Posted on September 11, 2024
by Aliza Carmona
The GCash application will be integrated into the Toki platform, allowing convenience and payment security for its users.
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Milieu Insight enhances survey and market research platform Canvas, expanding global reach
Milieu Insight enhances survey and market research platform Canvas, expanding global reach
Posted on July 9, 2024
by Teddy Cambosa
Milieu Insight's Canvas continues to add to its repertoire of industry-first innovations, including a new visual survey builder, panel and data integration features, and direct communication channels.
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Outclass
airasia academy rebrands as Outclass, with vision to improve workforce development through personalised learning platform
Posted on July 5, 2024
by MARKETECH APAC
airasia academy, Capital A's digital edtech company, has recently rebranded as 'Outclass', a learning experience platform designed to enable individuals to develop in a changing workforce context. 
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Grab app
Superbank receives additional IDR1.2t investment from Grab, Singtel and Kakaobank to improve services and products 
Posted on July 4, 2024
by MARKETECH APAC
Superbank announced an additional investment of IDR 1.2 trillion from its shareholders, which include Grab, Singtel, and KakaoBank. This increased investment made by the three shareholders will help Superbank improve services and product developments to fulfil its customers' different financial demands...
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miq-hoppr-ctv
MiQ partners with Hoppr to deliver access to ultra-premium ad inventory on CTV in Singapore
Posted on June 27, 2024
by Aliza Carmona
MiQ, a programmatic media partner to brands and agencies, has partnered with Hoppr, a connected TV (CTV) platform, to enhance customers’ access to ultra-premium inventory with a first-in-market guaranteed view in Singapore.
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viddsee-risingjoy
Viddsee partners with Risingjoy to bring Chinese microdramas to Southeast Asian audiences
Posted on June 24, 2024
by Aliza Carmona
Viddsee, a short-form drama platform, has joined forces with Chinese content investment and licensing company Risingjoy to bring and introduce the popular Chinese micro drama content to Southeast Asia.
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Superbank, Grab
Superbank integrates banking services into Grab to provide Indonesian users with improved financial inclusion 
Posted on June 21, 2024
by MARKETECH APAC
The partnership allows millions of Grab users and partners to open accounts, save money, and make payments without having to download an additional app. 
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