Tag: Platforms
This integration with YouTube aims to provide advertisers with enhanced tools for safe and effective campaign management.
In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV.
Integral Ad Science, a global media measurement and optimization platform, has announced that it has expanded its reporting and insights to Amazon. Through a server-to-server (S2S) interaction on Amazon’s DSP, advertisers now have access to measurement coverage for campaigns across Amazon custom audiences...
Bank Muamalat uses platform technology to achieve their aim of creating an outstanding customer-centric experience. With the Backbase Engagement Banking Platform acting as the main platform, Bank Muamalat can design distinctive and personalised customer journeys that are secure, consistent, scalable,...
Through this initiative from Amperity, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data.
This partnership with Google builds upon the success of Merli’s Immersive Adventure – an innovative AR tour to six enchanting stops around Singapore through STB’s Visit Singapore Travel Guide app launched in January this year.
These new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen.
In a move to bolster its platforms, video entertainment platform Viddsee has announced the addition of media veteran Ricky Ow to its board of directors.
Through this merge, the entirety of Playground xyz’s media arm of the APAC market will now be fully integrated into GumGum’s fleet of ad solutions.
The partnership will provide campaign solutions that enable brands to avoid spreading false information on social media, using the technology-driven performance unit, KINESSO, and the research data from IPG Mediabrands’ media intelligence and investment section, MAGNA. Political, environmental, medical,...
