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Tag: Platforms

Naomi Neo
YouTube, SG’s Ministry of Home Affairs taps local YouTuber Naomi Neo on creating awareness campaign to combat scams
Posted on April 17, 2024
by MARKETECH APAC
Neo's idea of using humour to highlight how vulnerable people are to scams was noteworthy for its ability to convey important lessons in an entertaining way. She will collaborate with Minister of State Sun Xueling on this specialised content in order to provide readers with even more insightful advice...
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IAS and Tiktok
IAS further improves its brand safety with new category exclusion and vertical sensitivity segments for TikTok
Posted on April 15, 2024
by MARKETECH APAC
This extension uses IAS's AI-driven Total Media Quality (TMQ) product to further improve and optimise the way advertisers measure and protect their campaigns on TikTok. It guarantees that marketers can develop their brand presence on one of the biggest and short-form video entertainment platforms globally...
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yahoo (2)
Yahoo acquires Artifact, integrates in-house AI-powered customization algorithms 
Posted on April 4, 2024
by MARKETECH APAC
In line with this, Artifact will no longer operate as a stand-alone application. In the following months, its in-house AI-powered customization algorithms and other features will be integrated into Yahoo's network, which includes the Yahoo News app. 
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StackAdapt
StackAdapt offers Chinese language contextual advertising across APAC, North America, and ANZ 
Posted on April 4, 2024
by MARKETECH APAC
Advertisers looking to target Chinese-language audiences in the US, UK, Canada, Malaysia, Singapore, Australia, Japan, Taiwan, Hong Kong, and New Zealand will be able to take advantage of StackAdapt's offering.
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Singaporeans prefer WhatsApp as their social media platform of choice: report
Singaporeans prefer WhatsApp as their social media platform of choice: report
Posted on February 22, 2024
by Teddy Cambosa
Data from the report mainly suggests that WhatsApp takes the top spot in Singapore for both favourite (27.2%) and most used social media platform (74.7%) with local users clocking an average of 978 sessions per month in its Android app.
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SEEK unites platforms with Jobstreet and Jobsdb to enhance job and talent search experience
SEEK unites platforms with Jobstreet and Jobsdb to enhance job and talent search experience
Posted on February 6, 2024
by Teddy Cambosa
Powered by SEEK’s technology, the unified platform brings new AI-powered advancements to the Jobstreet and Jobsdb platforms in Asia, aimed at bringing together talents and employers across the APAC region to connect more of the right people with the right work.
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Alipay+ enables new e-wallets in SG, expands partnership with Resorts World Sentosa
Alipay+ enables new e-wallets in SG, expands partnership with Resorts World Sentosa
Posted on February 5, 2024
by Teddy Cambosa
Through this expanded partnership, more tourists visiting Resorts World Sentosa(RWS) will now be able to pay with their home e-wallets, with Alipay+ enabling the use of six new e-wallets namely, Hipay (Mongolia), MPay (Macao SAR, China), MyPB by Public Bank (Malaysia), Toss Pay and Naver Pay (South Korea),...
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Annalect, InfoSum announce partnership to form neutral clean room solution for suited clients in APAC 
Posted on January 5, 2024
by Teddy Cambosa
The project tackles issues related to dispersed data sources by emphasising data collaboration that is efficient, sustainable, and privacy-conscious. It seeks to get a thorough understanding of companies' customers and break down data silos.
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MARKETECH-PHOTOS-_2_
SEPHORA Malaysia unwraps holiday season in style with first-ever 3D interactive show in Kuala Lumpur
Posted on December 6, 2023
by Aliza Carmona
Global beauty retail brand SEPHORA has officially launched its latest 'Unwrap Their Beautiful' holiday season campaign, which featured a 3D interactive showcase on the capital city's largest 3D screens.
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MARKETECH APAC 11 (5)_11zon
GoTyme Bank, PayMongo streamline digital finance solutions for PH SMEs
Posted on November 28, 2023
by Azunta Gaviola
Philippines – In an effort to catalyse SME finance, GoTyme Bank and PayMongo Philippines, Inc. recently forged a strategic partnership to advance financial accessibility among small and medium-sized enterprises within the PayMongo merchant ecosystem. This latest initiative laid the foundations for PayMongo...
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