Tag: Philippines
Dentsu Philippines has been selected as the integrated media agency of record for Jollibee Foods Corporation (JFC) to grow the company’s brand awareness and market share.
Under the joint venture, JFC will own 60% of the business while FCPL will own the remaining 40%. Both companies have committed to invest up to PHP250.0m to the join venture, which shall have its own resources and personnel with JFC taking the lead in the management and operation of the business.
Under the partnership, Digichive and LMX launched the first programmatic guaranteed campaign at NAIA International for a BPO company, marking the Philippine’s first-ever indoor programmatic-enabled screens.
If completed, the proposed acquisition would build on AEV’s portfolio diversification strategy to enter the branded consumer goods space and on CCEP’s successful expansion into the Asia-Pacific region via its acquisition of Coca-Cola Amatil in 2021.
These digital collectibles mark the first time for Philippine Airlines to enter the blockchain industry, with these digital collectibles possessing customer benefits as well as access to the Philippine Blockchain Week event.
We take a look at how McDonald’s, one of the biggest fast-food chains in the world, utilised DOOH campaigns in partnership with Moving Walls to entice users to their menu, programmed carefully to match the real-time weather conditions in the Philippines.
Majarocon's responsibilities as the managing director of JobStreet Philippines will include carrying out business plans and developing frameworks to support corporate growth.
The initiative adds a creative twist, emphasizing that a SIM is not just a number but an extension of one's identity. By registering their SIMs, customers take a crucial step in safeguarding their digital identity from potential scams.
Capati comes with extensive industry experience, deep understanding of critical market trends and developments especially on platforms, and expert capabilities to navigate the evolving new world of media spanning data, social, and commerce.
ACI will be providing their cloud-native ‘Enterprise Payments Platform’ solution for Security Bank to be able to unify its payments platform and facilitate the interactions between payment services and gateways for high and low-value payments.
