Tag: Philippines
The question is: is there still hope for TV advertising in the Philippines? If so, what trends should we look forward to, and how should brands and media entities work together to stay afloat amidst an uncertain media landscape?
MARKETECH APAC checked both stock disclosures of PLDT and ABS-CBN for further information, but no other details of the reason for the acquisition cancellation have been disclosed as of this writing.
Digital financial services platform Atome has partnered with Mastercard to allow Atome card holders in the Philippines to convert their rewards points into gaming credits via the Mastercard Gamer Xchange (MGX).
Jollibee is once again creating emotions with two new #MyKwentongJollibee short videos, ‘30 Dates’ and ‘To Love Again', which are intended to capture the spirit of love this Valentine's season. The beloved brand continues to strive to tell true love stories by sourcing narratives directly from the people...
According to the report, the concept of creating value for Filipino gamers is crucial because when they do spend on microtransactions, the reasons are value-specific, e.g. when there is a sale (50%), in-game power-ups (36%), gifts (31%), a treat for oneself or someone else (31%), and limited-time release...
Conceptualised by MullenLowe TREYNA, Closeup’s campaign reimagines the song in 2024 for a new generation with singer Adie’s vocals and the love team of Donny Pangilinan and Belle Mariano, affectionately known as DonBelle, in the film.
The partnership allows the web app to track interactions in real time, including purchasing patterns, product preferences, average engagement times, location, scan rates, number of visits, number of return visits, and social media shares. Through the process, personal data that comply with GDPR is collected,...
In an advisory sent out by the network on its television channel, it indicated that the cessation of its operations will roll out across free-to-air TV, cable TV, and digital platforms. This advisory has been also posted across its social media channels.
MARKETECH APAC invited top Philippine marketing leaders for a roundtable event to share their insights on AI in marketing, and how they’re implementing AI across their marketing strategies.
In a text advisory sent out to its users, Sky Cable said that it will officially discontinue its cable TV business following its last broadcast day and in anticipation of the PLDT acquisition.
