Tag: PepsiCo
Food and beverage company PepsiCo has promoted Ray Philip Pine, chief marketing officer for Philippine beverages, to global marketing director of its hydration portfolio.
Thailand – PepsiCo has unveiled its new brand platform, shifting from traditional brand statements to authentic consumer reactions—letting people see great taste in action rather than just hearing about it. Titled ‘You Can’t Hide Great Taste,’ the campaign introduces Pepsi’s new visual cue, the “Taste...
Indonesia – Cheetos, the iconic snack brand from Frito-Lay, has returned to the Indonesian market, marking a major milestone following PepsiCo Indonesia’s new $200m (Rp3.27t) manufacturing facility in Cikarang. Gabrielle Angriani, director of public policy, government affairs & corporate communications...
As part of its latest brand refresh, Pepsi has partnered with emerging Australian designer Jackson Cowden and Special PR agency to launch the ‘Pepsi Pulse Collection’ that brings back the classic fashion staples.
The appointment will see Special PR develop creative earned campaigns, PR strategy and activation, content development, media relations, publicity, and influencer relationships across Australia, with a focus on Gen Z and culture.
Conceptualised alongside VaynerMedia, the game takes cues from the likes of ‘Wipeout’ and ‘Takeshi’s Castle’, the brand game show showcases challenges such as the ‘Watermelon Ski’, where contestants, including ‘Dom Littrich’ of ‘Inspired Unemployed’ fame, attempt to slide as far as they can down the...
Working closely with The Notorious B.I.G. estate and family members, Pepsi MAX has planned a distinct and excitingly immersive campaign that will connect his unique personality, style, and lyrical flow with the sounds of today.
This collaboration enables them to work together to offer happy gaming experiences for modern football fans, while also confirming PepsiCo's commitment to engaging fan experiences that include football, music, and gaming.
At the heart of Jennifer’s leadership approach is having a clear and compelling strategic vision for her team and the company.
The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.
