Tag: Mastercard
USA – Mastercard has appointed WPP Media as its new global media agency, taking over strategy, planning, and buying responsibilities in a move valued at US$180 million. The win sees Mastercard end its decade-long relationship with Carat under dentsu, marking a significant shift in the brand’s media approach....
Metro Rail Transit Line 3 (MRT-3) commuters can now use Mastercard to pay fares, making way for smarter and more accessible transit experiences.
These perks will be made available via the Mandai Wildlife Reserve’s official website and Mastercard’s Priceless.com platform, which offers exclusive experiences tailored for cardholders, including nature-themed getaways and bespoke travel moments.
The study highlighted that around 90% of Indonesian and Malaysian consumers prioritise brands that follow faith-based values and principles, and around 40% of consumers turn to social media platforms like TikTok and Instagram to discover brands.
Payment network Mastercard has launched its Priceless program in the Philippines, offering local and international cardholders unique experiences including travel, dining, entertainment, and shopping.
For our latest Top Story feature, we spoke with Kaveri Khullar, senior vice president for consumer marketing & sponsorships for Asia-Pacific at Mastercard to better understand Mastercard Gamer Exchange’s plans to expand in APAC, and how Mastercard intends to continue tapping into the growing gamer demographic...
The collaboration will leverage a US$5m grant from the Mastercard Impact Fund to support up to US$1b of ADB financing to financial institutions for lending toward micro, small, and medium enterprises (MSMEs).
By purchasing the menu, diners will also be contributing to Mastercard’s Priceless Planet Coalition reforestation initiative.
Pay Local builds upon Mastercard's existing collaborations with leading wallet providers, to offer a convenient way for international visitors to pay like locals when traveling to these locations, regardless of where in the world their Mastercard card was issued.
The ‘#AcceptanceMatters’ campaign aims to raise awareness of autism by emphasising real-life stories of persons with autism, addressing the existing gap in empathy and understanding to drive acceptance and foster a more supportive community.
