Tag: Market insights
Furthermore, the data suggests that collaboration between marketing and technology functions is critical to making the most of digital investments, where businesses leading the way in collaboration forecast an additional 11% revenue growth in the next year when collaboration is centred around customer...
While both men and women were equally likely to buy soft drinks, there were some differences among the age groups. Young adults aged between 18-24 were more likely than others to say this (53%), whilst adults aged 55 and above were more likely to not purchase soft drinks during this time.
It is also worth noting that with the boom brought about by Lunar New Year campaigns contributed a rise in personal luxury spending in East Asia, with Hong Kong seeing a rebound of 23.2% in personal luxury spending by the end of 2022 – the biggest rebound in Asia Pacific.
Notably, data from InMobi’s report shows that the activities of Southeast Asians as mobile consumers frequently revolve around tuning in to live streams for games and shopping, playing mobile games, using super apps, and utilising lock screen apps.
Melbourne, Australia – With the widespread adoption of AI in various industries, the latest report from Media Collateral revealed a significant percentage in the incorporation of generative AI among communication professionals throughout the Asia Pacific region, with marketers and journalists emerging...
Singapore – With over 40% of consumers making purchases, the latest data from market research company YouGov revealed that Facebook emerged as the top social media platform for online shopping in Singapore. Among the platforms, TikTok and Instagram are tied next at the same level, each securing an average...
In an exclusive interview with MARKETECH APAC, Gavin Buxton, managing director of Asia at Magnite, he explained that in order to effectively leverage ad-supported streaming, brands should identify partners who can provide access to inventory from multiple streaming platforms at scale.
Data from the report mainly suggests that 7 out of 10 Australians cite cost as being prohibitive to actioning real sustainable behaviour change, saying that things better for the society and the environment are more expensive.
Data from the study suggests that 60% of respondents said that they will be increasing their budgets for online shopping for the season, which also means that 90% will increase or maintain online shopping budgets when compared to 2022.
Data from IDC’s report mainly suggests that SEA leads in digital economy growth at 15.8% for the next five years, unlocking significant commerce opportunities for SEA and outpacing the United States and Europe.
![[Report] Gemini SEA Users](https://marketech-apac.com/wp-content/uploads/2026/07/Report-Gemini-SEA-Users.webp)