Tag: Market insights
Social media users make up 64.3% of Southeast Asia's population, surpassing the global average of 63.8%, according to a report by We Are Social and Meltwater.
Australian marketers recognise the value of brand in marketing but are increasingly focused on performance marketing and sales promotions, especially in tough economic times, according to new Kantar research.
Nearly one in three campaigns (27%) over the past 18 months have incorporated programmatic digital out-of-home (prDOOH), with this figure expected to increase to an average of 35% in the next 18 months, a recent study by VIOOH revealed.
Nearly one-third of consumers in East Asia cite the ability to “order at any time, from anywhere” as a crucial factor driving their online shopping habits, a report by Euromonitor International revealed.
B2B campaigns that make a clear customer promise are three times more likely to boost market share and two-and-a-half times more likely to enhance brand health compared to those that don’t, according to research by WARC Advisory, The B2B Institute at LinkedIn, and strategy expert Roger Martin.
Asia-Pacific destinations now occupy half of the top 10 trending hot spots that have demonstrated the greatest momentum among travellers, the report from the Mastercard Economics Institute showed.
Around 82% of brands using AI to streamline workflows and automate content generation have experienced increased operational efficiency, market research by CleverTap revealed.
The findings revealed that on a quarterly basis, every 1 in 4 orders placed with partners are from customers who have ordered from the same restaurant at least 2-3 times. Additionally, 10% of orders represent customers who have ordered 4-5 times, while 5% consist of customers who have ordered 10 times...
Moreover, data from YouGov suggests that younger Singaporeans are more likely than older adults to consider Mother’s Day a legitimate event. 71% of Singaporeans who are GenZ consider the day to be a proper occasion, compared to 24% who say otherwise.
According to the report, social media users in Southeast Asia are all above the global average in terms of usage rate, and that the Philippines, Indonesia, and Vietnam took all three of the top spots in the latest rankings for percentage of internet users playing video games worldwide.
![[Report] Gemini SEA Users](https://marketech-apac.com/wp-content/uploads/2026/07/Report-Gemini-SEA-Users.webp)