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Tag: Malaysia

foodpanda x UM
foodpanda MY names UM as media agency of record
Posted on November 23, 2021
by Kathleen Murata
The partnership will see UM leading foodpanda’s strategy, planning, buying, and research, as well as data and analytics.
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MARKETECH Spotlight_AR_UID
Spotlight: MY-based digital agency on crafting immersive campaigns and the future of AR/VR in marketing
Posted on November 23, 2021
by MARKETECH APAC
For the newest episode of MARKETECH Spotlight, we conversed with Malaysia-based digital agency Unicom Interactive Digital to give us a peek at what goes behind developing immersive campaigns as well as what to expect in the future of AR and VR in marketing.
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GrowthOps-New-Senior-Hires-Southeast-Asia
GrowthOps announces new senior appointments across SEA
Posted on November 22, 2021
by Teddy Cambosa
The new hires of GrowthOps are specific for the Southeast Asian markets of Singapore and Malaysia.
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Pamela-Ooi-Director-Programmatic-Strategy-Insights-Xaxis-Malaysia
Pamela Ooi promoted to director of programmatic strategy and insights at Xaxis MY
Posted on November 22, 2021
by Teddy Cambosa
Pamela Ooi was previously the Associate Director for Xaxis Malaysia, and has stayed within the company for over four years now since 2017.
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Tiger brand street festival
Tiger brings epic collision between streetwear, street food via annual street food festival
Posted on November 18, 2021
by Kathleen Murata
In November 2020, beer brand Tiger hosted its first virtual food festival in the Malaysian market, which included a virtual experience.
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Don’t just sell online: Listen, audit, and transform the journey
Don’t just sell online: Listen, audit, and transform the journey
Posted on November 16, 2021
by MARKETECH APAC
The online marketplace is highly fluid, transforming by the minute according to consumers' holy grail at the moment. In order to keep up, brands must continually audit and listen to consumers' desires and pain points.
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Shopee 11.11_Flak
Behind eye-catching 11.11 discounts: The silent flak over Shopee’s 11.11 ad ft. Jackie Chan
Posted on November 14, 2021
by MARKETECH APAC
Free delivery, cashbacks, large price slashes: the shimmering offers this 11.11 by Shopee didn't stop others - both pros and mass audience - from noticing the fault in the e-commerce's latest ad.
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Global communications agency Redhill unveils line of new MDs
Global communications agency Redhill unveils line of new MDs
Posted on November 10, 2021
by MARKETECH APAC
Ex-MSL Malaysia Umesh Nair will be deputy managing director for Malaysia, while the agency's former senior director Pavan Sahu has been promoted deputy managing director Indonesia and India.
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RHB-Premiere-FCB-Malaysia-Campaign
RHB Premier uses collaborative art to demonstrate old and new ideas could co-exist
Posted on November 9, 2021
by Teddy Cambosa
The 'Golden Wisdom' campaign by RHB Premier has been made by their current creative agency partner FCB Malaysia.
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Aimazing-HyperQB-Mall-Intelligence-Super-App
Aimazing, HyperQB partner for super-app launch providing mall intelligence
Posted on November 5, 2021
by Teddy Cambosa
The partnership between Aimazing anmd HyperQB is allowing malls to tap into consumer intelligence to boost customer engagement and loyalty.
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