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Tag: Malaysia

Sim Leisure Group goes global
Sim Leisure Group signs MoU to make theme park brand ESCAPE go global
Posted on January 20, 2022
by Teddy Cambosa
Sim Leisure Group has signed a Memorandum of Understanding with its partners to make its theme park, ESCAPE, expand on a global scale.
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Zalora and Bray Leino Splash
ZALORA MY taps Bray Leino Splash to revamp influencer program’s UX
Posted on January 19, 2022
by Teddy Cambosa
ZALORA has tapped digital marketing agency Bray Leino Splash to enhance the user experience of its Community Influencer Program.
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WATCH: Watsons MY’s CNY film a splice of kung fu, comedy and music
WATCH: Watsons MY’s CNY film a splice of kung fu, comedy, and music
Posted on January 18, 2022
by MARKETECH APAC
After 2 years of lockdowns, Watsons Malaysia wants to make this CNY 'a grand and epic celebration'.
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Hivestack-Programmatic-DOOH-Malaysia
Hivestack launches programmatic DOOH marketplace in Malaysia
Posted on January 18, 2022
by Teddy Cambosa
As part of the expansion into Malaysia, Hivestack has also signed some of the largest OOH/DOOH media owners via the Hivestack Supply Side Platform (SSP)
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RHB-Bank-A-Spark-for-Change
RHB Bank’s latest CNY campaign sparks ‘hope’ for sustainable progress
Posted on January 17, 2022
by Kathleen Murata
The Chinese New Year campaign by RHB is based on a true story about 10 children who became an inspiration for an entire fishing village.
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OMG-Malaysia-Key-Appointments
OMG Malaysia announces two new key leadership appointments
Posted on January 17, 2022
by Teddy Cambosa
The key appointments are part of OMG Malaysia's vision to continue strengthening its presence within the region as a media agency powerhouse.
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Master-In-The-House-Media-Prima-and-SBS
Media Prima ties with Korea’s SBS to launch Malaysian edition of reality show, ‘Master In The House’
Posted on January 14, 2022
by Kathleen Murata
The new show by Media Prima follows the journey of five Malaysian celebrities who will discover new skills from eight reputable masters.
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Dentsu-Malaysia-and-Hivestack
Dentsu ties with adtech Hivestack to boost DOOH capabilities
Posted on January 12, 2022
by Kathleen Murata
The partnership will enable dentsu's clients to programmatically activate digital OOH inventory by leveraging the Hivestack DSP.
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GroupM holds third annual ad marketing conference, discusses E-joy, great resignation
GroupM holds third annual ad marketing conference, discusses E-joy, great resignation
Posted on January 11, 2022
by MARKETECH APAC
Called SourceCode, the virtual conference in Malaysia talked about fresh and existing concepts present in marketing such as E-joy and The Great Resignation.
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Ogilvy-Malaysia-Eddy-Nazarullah
Ogilvy Malaysia names Eddy Nazarullah as new creative director
Posted on January 7, 2022
by Kathleen Murata
The appointment will see Eddy Nazarullah overseeing Ogilvy Malaysia’s entire NESTLE business, working alongside other creative directors.
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