Tag: Malaysia
Following the acquisition of Bliss and the whole range of drinking and spoonable yoghurt, Lactalis currently faces the challenge of becoming a top-of-mind brand in the highly competitive yoghurt category.
MARKETECH APAC has announced new updates to its industry-leading What’s NEXT series, with more expanded plans targeted to reach more marketers in the Asia-Pacific region, giving industry leaders a platform to highlight their insights and advice on the latest trends in marketing and advertising.
Coinciding with this launch is the PUMAthon activation, a running track within the store open to all guests.
While honouring its heritage, ZUS Coffee’s campaign encourages other homegrown brands to be proud of being made in Malaysia.
In line with this year’s Malaysia Madani: Jiwa Merdeka theme, the film conveys the heartwarming story of how Cikgu Yam’s simple acts of kindness and generosity over the years are still remembered by those around her. The film was directed by Wayang Works, with Nadiah Hamzah as the director.
Fraser & Neave (F&N) Group in Malaysia has appointed dentsu Malaysia as its new media agency of record, following a highly competitive pitch.
This follows after public outcry on MCMC’s initiative to restrict certain internet access, calling it ‘draconian’. For MCMC, they reiterated that Malaysia’s implementation of such measures is for the protection of vulnerable groups from harmful online content.
Prudential Malaysia's 'Be In Control' campaign created in collaboration with Naga DDB Tribal introduces a new medical plan allowing Malaysians to take charge of their medical insurance.
The AI platform, done by Grey Malaysia, utilises the tradition of celebratory song to create a universal invitation to engage with the potential of AI, furthering TM's commitment to making technology accessible to all Malaysians.
Gearing up on talent, FCB SHOUT has welcomed Loong Sheng Mae as group business director, Caryl Tan as associate brand director and Chung Ru Zen as creative group head.
