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Tag: Malaysia

IPG Mediabrands appoints Darren Yuen as chief executive officer in Malaysia
IPG Mediabrands appoints Darren Yuen as chief executive officer in Malaysia
Posted on December 5, 2024
by Aliza Carmona
IPG Mediabrands, a media holding company under Interpublic Group, has appointed Darren Yuen as chief executive officer (CEO) in Malaysia.
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Guardian unveils new brand campaign celebrating Malaysians’ self-improvement process with FCB SHOUT
Guardian unveils new brand campaign celebrating Malaysians’ self-improvement process with FCB SHOUT
Posted on December 4, 2024
by Aliza Carmona
Guardian, a retail chain specialising in health and beauty in Malaysia, has unveiled a new brand campaign with FCB SHOUT, a creative agency under The Shout Group.
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Tune Talk appoints Bernard Chong as chief marketing officer 
Tune Talk appoints Bernard Chong as chief marketing officer 
Posted on December 2, 2024
by Aliza Carmona
Tune Talk, a mobile virtual network operator, has appointed Bernard Chong as its chief marketing officer (CMO), leveraging his leadership skills to mold the brand’s growth.
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buz's new campaign highlights the app's simple approach to meaningful communication
buz's new campaign highlights the app's simple approach to meaningful communication
Posted on December 2, 2024
by Teddy Cambosa
By offering a simple yet powerful space for genuine connection, the app enables users to feel heard and build relationships that go beyond the limitations of text and visuals.
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PR, strategic comms consultancy Perspective Strategies launches creative arm ‘P³’
PR, strategic comms consultancy Perspective Strategies launches creative arm ‘P³’
Posted on November 29, 2024
by Teddy Cambosa
Through this new practice, Perspective Strategies will supplement its existing expertise with an expanded range of services including brand visual strategy and development, experience design, employee engagement and, sustainability consultancy.
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Creative marketing agency Prompt on highlighting creativity as currency through digital strategies
Creative marketing agency Prompt on highlighting creativity as currency through digital strategies
Posted on November 28, 2024
by Teddy Cambosa
For Prompt, their objective as an agency is to help businesses implement, strengthen and refresh their digital marketing channels in their pursuit of growth.
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Naga DDB Tribal’s She Speaks Power launches 5K Pink Run in support of Breast Cancer Awareness Month
Naga DDB Tribal’s She Speaks Power launches 5K Pink Run in support of Breast Cancer Awareness Month
Posted on November 27, 2024
by Teddy Cambosa
Since its inception, She Speaks Power has championed female-led businesses, notably through its Impact Mentorship Program, which connects female entrepreneurs with resources and mentorship. 
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Malaysia’s digital economy sees 16% increase, to reach $31b in GMV
Malaysia’s digital economy sees 16% increase, to reach $31b in GMV
Posted on November 26, 2024
by Teddy Cambosa
Malaysia’s digital economy has progressed towards profitability while maintaining double-digit growth for GMV. Deeper digital participation among users, effective monetisation strategies, and the recovery of pandemic-impacted sectors are expected to drive continued growth.
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Shell reveals more rewards for Malaysians in latest loyalty campaign with GrowthOps
Shell reveals more rewards for Malaysians in latest loyalty campaign with GrowthOps
Posted on November 21, 2024
by Aliza Carmona
Shell has unveiled more rewards for customers through a loyalty campaign with creative agency GrowthOps Asia.
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Trip.com launches brand campaign at KLIA via VGI Airports partnership
Trip.com launches brand campaign at KLIA via VGI Airports partnership
Posted on November 21, 2024
by Aliza Carmona
Travel service provider Trip.com has launched a brand campaign at Kuala Lumpur International Airport (KLIA) through a partnership with advertising company Meru Utama Sdn Bhd (VGI Airports).
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