Tag: Influencer Marketing
According to the data, while most Gen X (61%) and Millennials (53%) in Hong Kong regard medical practitioners as a reliable source of health information, less than half of Gen Z (48%) say the same. Meanwhile, millennials are significantly more likely than other generations to trust their gym/personal...
Samsung taps influencer’s grandmother in breezy campaign for air conditioner lineup via BBDO Bangkok
Dubbed the ‘Grandma-fluencer’ campaign, the campaign was conceptualised alongside BBDO Bangkok, and focuses on the challenge that while Samsung shines globally across various tech sectors, its air conditioner segment in Thailand faces the tough task of overcoming years of skepticism, especially among...
This move strengthens Gushcloud’s position as a Southeast Asian leader in the creator economy. Six (6) Filipino talents are now part of the Gushcloud family, while there are four (4) Thai and Indonesian additions to the roster as well.
Singapore – AnyMind, a technology company specialising in business supply chain, has recently unveiled the launch of its latest influencer marketing solution tailored for mobile app publishers, developers, and marketers. Known as AnyTag, this new platform is designed to combine performance-driven...
Soh will report to Tyler Vaught, global head of influencer marketing at Edelman while Murphy will report to Joe Kingsbury, global chair of B2B marketing at Edelman.
The past three months have seen 1,773 posts on Instagram about the referendum, shared by a total of 805 influencers, reaching over 4.5 million people. 87.5% of the Instagram posts supported the referendum and only 2.5% were against it.
A staggering 98% of B2B marketers in Southeast Asia are already utilising influencer marketing, yet 60% are still not experiencing improved lead generation from B2B marketing activity, a new Ogilvy study shows.
Around 56% of Southeast Asians follow influencers on social media, but 55% remain to have a neutral impression towards them, according to a survey by Milieu Insight.
Following the launch of TK Lab in Singapore, this marks the seventh time a regional hub for this initiative has been launched across Ogilvy’s global network.
This partnership primarily focuses on finding new ways of combining branding and word-of-mouth to create meaningful connections with consumers and benefit brands, consumers, and key opinion leaders (KOLs) or influencers.
