Tag: Indonesia
Indonesia – As a dynamic hub in Southeast Asia’s marketing ecosystem, Indonesia is at the forefront of innovation and digital transformation. With brands striving to adapt to evolving consumer behaviours and leverage emerging technologies, staying ahead is more critical than ever. To continue empowering...
Indonesia — Indonesian telecom provider Telkomsel has signed a mobile video advertising agreement with Novosol, a global mobile advertising platform, aiming to expand mobile ad revenue in Indonesia’s $20b advertising market. The agreement is projected to generate $300m within three years, providing brands,...
Indonesia – Shopping app sessions rose 4% globally during Ramadan 2024, but Indonesia saw an 11% surge, reflecting strong engagement and repeat usage, according to a report by Adjust. Ramadan drives a surge in shopping as mobile-first consumers seek deals and Eid gifts. The report also highlights a surge...
Indonesia – Jasa Marga, one of Indonesia’s highway operators, has partnered with Dentsu Creative Indonesia to address the risk of microsleep-related road accidents, a major factor in 80% of toll road crashes. This danger is particularly high on the 1,167 km Trans Java Toll Road, where long stretches...
Indonesia – Oracle Corporation, the American tech giant, is reportedly eyeing Indonesia’s Batam Island for a potential cloud services centre as part of its strategy to expand its data centre footprint in Southeast Asia. According to a Bloomberg report, which cites anonymous sources familiar with the...
Indonesia – As part of its expansion in Southeast Asia, Havas has formed a strategic alliance with Indonesia-based independent agency Moonfolks, uniting Havas’ media expertise with Moonfolks’ integrated and digital marketing capabilities. Operating as ‘Havas Moonfolks,’ the partnership will offer...
Indonesia – Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia. Amid record-breaking heatwaves, the campaign blends supernatural folklore with humour to promote Lifebuoy’s cooling body wash. Developed by MullenLowe...
Indonesia – Apple has reportedly secured local content certificates from Indonesia’s industry ministry for 20 products, including the iPhone 16. However, the company still requires approvals from other ministries before it can begin sales. According to a recent Reuters report, ministry spokesperson Febri...
90% of Thai and Indonesian viewers prefer the quality of professional videos over social videos, according to a report from the Asia Video Industry Association (AVIA).
Indonesia – AnyMind Group has announced an exclusive distribution partnership with ACRO Inc. to expand the reach of its Japanese lifestyle cosmetics brand, THREE, in Indonesia. Previously available in Indonesia through department stores, THREE faced challenges with stringent import regulations, regulatory...
![[Campaign] Sunsilk x BABYMONSTER](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Sunsilk-x-BABYMONSTER.webp)