Tag: India
Havas has announced the acquisition of Indian consultancy firm PR Pundit, marking the debut of Havas’ public relations arm Red Havas in the Indian market. On closing, the firm will be rebranded as PR Pundit Havas Red.
Global luxury brand Balenciaga has signed a strategic long-term franchise agreement with Reliance Brands Limited (RBL), the retail arm of Reliance Industries Limited, to officially launch its brand in the Indian market.
McDonald’s India brings inclusivity in ordering food online with new initiative for the colour blind
McDonald’s India (West and South), owned and operated by Westlife Foodworld Ltd., has launched its first-of-its-kind ‘EatQual 2.0’ initiative that makes McDelivery more inclusive with a new colour-blind-friendly ordering platform.
Skincare brand Olay has partnered with Publicis Groupe One Singapore for the launch of its newest campaign that targets the gender disparity in India’s STEM field.
The campaign, featuring Indian actress Deepika Padukone, depicts her impromptu adventure becoming the thread that ties together characters' experiences from ordinary to extraordinary moments, capturing a spectrum of emotions from joy, to the rush, laughter, but also the calm and bittersweet.
Lupin has been exclusively marketing these brands in the Indian market since July 2021 under a distribution and promotion agreement with A. Menarini India Private Limited. This strategic acquisition for the Indian market marks a significant step forward for Lupin as it continues to expand its presence...
Hotcult's responsibilities include creating consumer insight mapping, outlining brand architecture, putting the go-to-market (GTM) strategy into practice, and coming up with a comprehensive brand and launch strategy. Their duties also include planning crucial digital and creative campaigns, maintaining...
Posterscope, the OOH specialist agency from dentsu India, has announced the appointment of Pallavi Patil as vice president-strategy to oversee clients nationally and empower strategy across out-of-home, retail, activation, and rural marketing verticals.
Integrated communications and advertising agency Laqshya Media Group announced new key leadership role appointments, with Amarjeet Singh Hudda promoted to chief operating officer, Yuvrraj Agarwaal for chief strategy officer, and Satyabrata Das for chief alliance officer in India.
StepOne's decision to open an office in Singapore is part of its strategic plan to build a presence across the globe. With this expansion, StepOne will be able to share its knowledge of experiential events with the business community in Singapore and provide convenience to its Indian clients who frequently...
