Tag: GroupM
Sparry has elevated her position from VP of Operations at Xaxis to becoming its chief operating officer.
The field of advertising in esports has remained endemic sponsor-dominated, and the tie-up aims to make the practice more open to mainstream brands.
Menon will help aid Xaxis and INCA strategies in Malaysia, using his collated 18 years of experiences in the industry.
The two key hires are Shekhar Sharma, the new North and East managing partner, and Averill Sequeira, the new chief product officer.
Through the partnership, Xaxis will utilize the DOOH elements of Really Singapore for greater ad visibility.
The partnership between GroupM and PubMatic means a greater reach to online publishers globally, from app marketing to CTV.
The New Zealand expansion of INCA by GroupM is one of the company's forays in expanding their presence across the Asia Pacific.
GroupM is continuing its APAC expansion by launching influencer marketing company INCA into the Hong Kong market.
Media investment company Group M announced the launch of its supply path optimization project. This aims to improve transparency in advertising spend
The Pizza Hut branch in Indonesia aims to improve its programmatic campaigns to reach only the most relevant audiences.
