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Tag: Global

Evergent-AWS-Support-Media-Entertainment-Content-Provider
Evergent announces support for AWS media, entertainment initiative
Posted on May 12, 2021
by Teddy Cambosa
The AWS initiative will help Evergent empower its digital offering its content provider clients to activate agile monetization.
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MBCS x VMG
Mediabrands Content Studio, Vice Media Group forge global production partnership
Posted on May 12, 2021
by Kathleen Murata
The innovative new arrangement of Mediabrands Content Studio and Vice Media Group will focus on creative and production solutions.
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Jaguar-Land-Rover-Accenture-Spark44-Global-Marketing-Duties
Accenture, Spark44 join forces to lead Jaguar Land Rover’s global marketing duties
Posted on May 7, 2021
by Teddy Cambosa
The appointment of Accenture and Spark44 aligns with the newest vision of Jaguar Land Rover as a globally-recognized luxury car brand.
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Tabfund-Web-Browser-Extension-Superunion-Research-and-Development
This new web browser extension empowers R&D endeavors, one tab at a time
Posted on May 7, 2021
by Teddy Cambosa
Tabfund and its web extension service has been aided by Superunion to promote its branding and vision at a larger scale.
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WPP-Microsoft-Cloud-Studio-Partnership-Content-Production
WPP to launch ‘Cloud Studio’ across global network via Microsoft tie-up
Posted on May 6, 2021
by Teddy Cambosa
Cloud Studio is a new innovative platform of WPP and Microsoft designed to allow collaborative content production for teams globally.
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PubMatic-Fraud-Free-Program-CTV-OTT
PubMatic announces fraud-free program for CTV, OTT inventory
Posted on May 5, 2021
by Teddy Cambosa
The new program from PubMatic allows publishers on CTV and OTT inventories to manage their inventories fraud-free.
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SK-II CITY
Skincare brand SK-II launches a ‘virtual city’ to draw people to its animated series on women empowerment
Posted on May 3, 2021
by Kathleen Murata
Global beauty brand SK-II has launched a virtual city called 'SK-II City', which is in line with the premiere of its animated series.
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Magnite-SpotX-Ad-Platform-Acquisition-Global
Ad platform Magnite closes off acquisition deal with SpotX
Posted on May 3, 2021
by Teddy Cambosa
The SpotX acquisition means that Magnite has created the largest CTV and video advertising platform, catering to a multitude of brands such as Discovery and Fox.
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Enero-Group-Hotwire-Acquisition-McDonald-Butler-Agency
Enero acquires B2B sales agency MBA to expand Hotwire reach
Posted on April 28, 2021
by Teddy Cambosa
Through the acquisition, clients on the MBA side will be now added to the ever-growing suite of clients of Enero Group, specifically for Hotwire.
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james cashmore doubleverify
DoubleVerify appoints new SVP to lead new ‘Global Client and Agency Partnerships’ team
Posted on April 28, 2021
by Kathleen Murata
Media measurement and data analytics platform DoubleVerify names its new SVP of global client and agency partnerships.
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