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Tag: Gaming

BMI enormous brands seriously fun campaign
BGMI’s new campaign with Enormous Brands celebrates India’s passionate gaming community
Posted on November 22, 2024
by Aliza Carmona
Battlegrounds Mobile India (BGMI) has teamed up with Enormous Brands India for its latest campaign, aiming to inspire hardcore gamers to "Find their Vibe" while redefining BGMI as a premium and inclusive gaming platform that resonates with all audiences.
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WPP, Roblox team up to unlock potential of immersive media, gaming for global brands
WPP, Roblox team up to unlock potential of immersive media, gaming for global brands
Posted on October 9, 2024
by Teddy Cambosa
Roblox will also develop innovative ways for WPP’s creative agencies to utilise Roblox’s platform as a creative engine and partner with Roblox creators.
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ampverse pulse launch
Ampverse Group unveils full-service marketing agency for gaming, ‘Ampverse Pulse’
Posted on September 26, 2024
by Aliza Carmona
Ampverse Group has launched ‘Ampverse Pulse,’ a full-service next-gen marketing agency designed to transform brand engagement with the booming gaming and entertainment communities in Southeast Asia, India, and MENA.
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google play cyberthreat campaign
Indonesia’s top action star fights cyber threats in DDB Group Singapore’s latest campaign for Google Play
Posted on August 27, 2024
by Aliza Carmona
Google Play has teamed up with DDB Group Singapore to launch its new ‘Protect Your Play’ campaign that urges Indonesian gamers to stay vigilant against hidden cyber threats in online gaming.
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Ampverse Group appoints global executives to advisory board
Ampverse Group appoints global executives to advisory board
Posted on August 9, 2024
by MARKETECH APAC
These advisors bring unparalleled experience in digital innovation, strategic investments, and market expansion. Their insights and leadership will guide Ampverse Group in exploring new frontiers, enhancing its market presence, and fueling sustainable growth.
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Bridgestone, Forza Motorsport team up to launch virtual gaming competition
Bridgestone, Forza Motorsport team up to launch virtual gaming competition
Posted on June 4, 2024
by Teddy Cambosa
Through this partnership, Bridgestone will be the first tyre manufacturer to partner with Forza Motorsport, one of the top simulation racing video games globally, in this latest instalment of the game, featuring participants racing the Lamborghini Huracán STO on the Hakone Grand Prix within the game...
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We Are Social boosts gaming division with new offerings dedicated for brands, developers and publishers
We Are Social boosts gaming division with new offerings dedicated for brands, developers and publishers
Posted on February 27, 2024
by Teddy Cambosa
For We Are Social, there is no “one size fits all” approach - as bespoke solutions put clients and their products and the centre of conversation at a time where gaming is shaping culture.
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MARKETECH-PHOTOS-_1_
Atome teams up with Mastercard to convert rewards points into gaming credits in PH
Posted on February 21, 2024
by Aliza Carmona
Digital financial services platform Atome has partnered with Mastercard to allow Atome card holders in the Philippines to convert their rewards points into gaming credits via the Mastercard Gamer Xchange (MGX).
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Filipino gamers spend the least on games across APAC: report
Filipino gamers spend the least on games across APAC: report
Posted on February 15, 2024
by Teddy Cambosa
According to the report, the concept of creating value for Filipino gamers is crucial because when they do spend on microtransactions, the reasons are value-specific, e.g. when there is a sale (50%), in-game power-ups (36%), gifts (31%), a treat for oneself or someone else (31%), and limited-time release...
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Disney to acquire US$1.5b equity stake at Epic Games, to create entertainment universe on Fortnite
Disney to acquire US$1.5b equity stake at Epic Games, to create entertainment universe on Fortnite
Posted on February 12, 2024
by Teddy Cambosa
The Walt Disney Company has announced that will be acquiring a US$1.5b equity stake in Epic Games, alongside a collaboration to create a new games and entertainment universe that will further expand the reach of beloved Disney stories and experiences.
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