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Tag: Gaming

Microsoft announces layoffs, affecting 1,900 Activision Blizzard and Xbox employees
Microsoft announces layoffs, affecting 1,900 Activision Blizzard and Xbox employees
Posted on January 26, 2024
by Teddy Cambosa
Occurring just after Microsoft’s recent acquisition of Activision Blizzard, the company has decided to proceed with the layoffs to follow a sustainable cost structure plan that will support the growth of the business.
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In-game mobile ads cause APAC gamers to ditch gaming: report
Posted on January 4, 2024
by Teddy Cambosa
Most of the participants report that commercials often cause them to stop playing games. Respondent preferences include wanting in-game advertisements to rotate within a gaming environment or to be seasonal. Some claim that these advertisements don't inspire people to make in-person purchases, while...
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Google Cloud teams up with NCSOFT to deploy AI-powered player experiences
Google Cloud teams up with NCSOFT to deploy AI-powered player experiences
Posted on December 14, 2023
by Teddy Cambosa
Through Google Cloud’s LLM, NCSOFT will be developing a variety of AI-powered game services such as dynamically generated game content, enhanced player engagement, and customer service chatbots. 
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Mastercard to launch Mastercard Gamer Academy with Riot Games and G2 Esports
Mastercard to launch Mastercard Gamer Academy with Riot Games and G2 Esports
Posted on November 24, 2023
by Teddy Cambosa
The program is set to kick off in early 2024, offering participants the opportunity to have all-expense paid trips to major esports events, access to seasoned esports professionals from G2’s roster, in-person and digital sessions with mentors that also feature workshops, and a comprehensive educational...
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Mountain Dew, PUBG to bring gaming experience to reality in new collaboration
Mountain Dew, PUBG to bring gaming experience to reality in new collaboration
Posted on October 25, 2023
by Teddy Cambosa
Aimed at catching the hearts of sporty, adventurous youths and aspiring PUBG players, everyone can expect an immersive gaming experience packed with new and fresh ideas through this collaboration.
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Southeast Asian video game market to exceed $7b in revenue by 2027: report
Southeast Asian video game market to exceed $7b in revenue by 2027: report
Posted on October 20, 2023
by Teddy Cambosa
Data from the report suggests that this increase in revenue is projected in line with the consistent rise of mobile games along with the growth of mobile gamers in SEA, as well as other factors such as the prevalence of esports and government support in the region.
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Microsoft officially acquires Activision Blizzard for US$69b
Microsoft officially acquires Activision Blizzard for US$69b
Posted on October 17, 2023
by Teddy Cambosa
In a public statement by Phil Spencer, CEO at Microsoft Gaming, he said that they will be intentional about inclusion in everything they do at Xbox – from their team to the products they make and the stories they tell, to the way their players interact and engage as a wider gaming community.
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Xsolla acquires Lightstream, Rainmaker, and API.stream to empower creators and enhance content
Xsolla acquires Lightstream, Rainmaker, and API.stream to empower creators and enhance content
Posted on October 12, 2023
by Teddy Cambosa
With the acquisition of Lightstream, Rainmaker, and API.stream, Xsolla will allow creators to go live within seconds via cloud streaming services, request free keys from game developers, participate in referral programs, create their branded web shops, and sell digital goods for games in Xsolla's po...
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MDEC taps Acxyn to increase creative technology adoption in Malaysia
MDEC taps Acxyn to increase creative technology adoption in Malaysia 
Posted on October 2, 2023
by Teddy Cambosa
Through this collaboration, Acxyn will be introducing monetization and investment solutions for IPs' visibility and value, helping MDEC position Malaysia as a gaming hub that attracts international game studios and investors.
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Epic Games lays off 16% of workforce
Epic Games lays off 16% of workforce
Posted on September 29, 2023
by Teddy Cambosa
In a letter sent out by Tim Sweeney, chief executive officer at Epic Games to employees, the company is aiming at cutting costs without breaking development or their core lines of businesses so that they can continue to focus on their plans.
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